Our vision and values

Vision

Our vision is of a world where all children and young people have a sense of belonging and are loved and valued, a world where they can fulfil their potential, shape their destiny and experience the joy of life.

Values

Passion – we are driven by our desire to help children and young people overcome injustice and disadvantage

Equality – we believe all children and young people have equal worth and equal rights

Hope – we believe in a child or young person's potential, no matter what they have experienced or what they have done

Purpose

To help the most vulnerable and neglected children and young people break through injustice, deprivation and inequality, so they can achieve their full potential.

Operational mission

Action for Children meets the needs of children and young people who most need support to achieve their full potential. Through our work and through speaking out, we seek to break the cycle of deprivation. We challenge injustice and empower children to overcome the obstacles in their lives that hold them back. We tailor our work to local circumstances, in partnership with children and young people, families, communities and local organisations.

We work with children and young people:

• whose families need support
• who cannot live with their birth families
• who are disabled
• who experience severe difficulties in their lives