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Snow and ice badly affect Christmas fundraising
23 December 2010
On average Action for Children holds over 70 separate
fundraising initiatives throughout December however around 40
events have had to be cancelled this year due to the adverse
weather conditions plaguing the country.
This has led to a £50,000 decline in fundraising
income, money that is key to the child neglect
appeal which aims to raise vital funds to help deliver services to
support vulnerable children and young people.
Action for Children fundraiser, Christine Gibb, has organised carol
singing in her town of Kingston Upon Thames for 40 years. However,
the big freeze forced her to cancel this week, for the first time.
Christine explained, "I've finally given in, beaten by the snow and
ice! The carol singing is a major annual event for us, and means
our community can support vulnerable and neglected children who
really need our help. We're heartbroken that we've had to reduce
our support for the charity this year."
Andy Harris, Director of Fundraising at Action for Children said,
"The arctic conditions have dealt a damaging blow to the
fundraising support that Action for Children had hoped to benefit
from this winter. We've seen all sorts of events being cancelled,
or running with low attendance, and donations in public places have
fallen. People are staying at home, but the most vulnerable are
facing the greatest levels of hardship.
"Our child neglect appeal is the real victim here, and we are
urgently calling on the public to consider donating online. I
strongly urge anyone who wishes to support the UK's most vulnerable
and neglected children to visit Action for Children's website this
Christmas to make a donation. It's easy to make an online donation,
by visiting www.actionforchildren.org.uk/donate
"Most of all, however, we would like to say a huge thank you to
all our supporters. It really shows how seemingly small local
events make a huge difference in helping us to turn around the
lives of the UK's most vulnerable and neglected children."