Tom Parker Bowles Launches Charity Eggstravaganza with ‘World's Most Eggsclusive Breakfast’

Celebrated food writer and broadcaster, Tom Parker Bowles, kicked off the countdown to the world's biggest ever Easter egg hunt in luxurious style when he hosted an event at The Goring Hotel on the 22^nd November 2011. Select guests were treated to a taste of The Goring's latest culinary creation commissioned by Fabergé, billed as the world's most 'eggsclusive' breakfast.

In anticipation of the first ever 'The Fabergé Big Egg Hunt' in London this Easter, Head Chef, Derek Quelch, debuted 'Eggs Fabergé' - the first breakfast dish ever to be commissioned by headline sponsor, Fabergé, comprising smoked salmon, scrambled Burford Brown eggs, quail's egg, lobster, and caviar. The dish will be added to the menu at The Goring Hotel throughout the duration of The Fabergé Big Egg Hunt.

The Fabergé Big Egg Hunt takes place in London in 2012 and aims to raise up to £2 million for leading children's charity, Action for Children, and Elephant Family - the UK's biggest funder for the endangered Asian elephant.                                                                                               

Speaking at the event, Tom Parker Bowles, said: "The Fabergé Big Egg Hunt is a really incredible and ground-breaking event that is sure to capture the public's imagination. It's a fantastic and fun way for people to support Action for Children and Elephant Family.

"I can't think of a better way to launch the countdown to the world's largest Easter egg hunt than by preparing one of the world's most exclusive breakfasts. Judging by the fortunate few who wolfed it down so swiftly this morning, the dish proved to be a huge success.

"Not only is The Fabergé Big Egg Hunt aiming to raise up to £1 million for each charity, it is also looking to achieve a Guinness World Record for the biggest ever Easter egg hunt - so it really is an eggciting time all round!"

Members of the public will be encouraged to take part in the massive Easter egg hunt across Central London, which will feature 200 giant and uniquely crafted, strategically placed eggs, scattered throughout the capital. Entrants have the 40 days and nights of Lent - starting on Shrove Tuesday (21 February 2012) - to hunt down as many eggs as possible.

The two-and-a-half foot fibreglass eggs will be exclusively adorned and decorated by some of the world's leading artists, architects, jewellers and designers including the Chapman Brothers, Vivienne Westwood, Giles Deacon, Zandra Rhodes, Diane Von Furstenberg, Sophie Dahl, Rob Ryan, William Curley, Bompas and Parr and Polly Morgan. 

The eggs, which are destined to become highly collectible works of art, will be available to buy once the hunt is over at three specially arranged auctions, with proceeds from the sales going to Action for Children and Elephant Family. The jewel in the crown of this auction will be an exclusively designed, one of a kind jewelled egg pendant by headline sponsor Fabergé, in collaboration with Nicky Haslam. All proceeds from the sales will go to Action for Children and Elephant Family.                                          

Action for Children's Chief Executive, Dame Clare Tickell, said: "The Fabergé Big Egg Hunt is a really innovative and fun way to raise awareness and vital funds to support vulnerable and neglected children, young people and families across the UK. It's a great opportunity to get members of the public involved in what promises to be an exciting and engaging event.

"We stand to benefit from around £1 million from the event, which will make a real difference to the 150,000 families we support every year. It's particularly heartening to know that the money, which will allow us to continue helping the most vulnerable children overcome the obstacles in their lives and to achieve their full potential, will have been raised thanks to an event which will be hugely enjoyable for the thousands of people who become involved with it."

Elephant Family Director, Ruth Powys, said: "From the charity that brought you Elephant Parade, we give you, in partnership with Action for Children, The Fabergé Big Egg Hunt. It's about time to have some fun again. Forget about your worries - for 40 days and 40 nights we're going to put a smile on your faces and brighten up our great capital city. Like everybody, charities are up against it and you need to think out of the box, so welcome to another fun and vital initiative to protect our children and the endangered animals that share their world".  

Sarah Fabergé, great granddaughter Peter Carl Fabergé and Special Projects Director at Fabergé said: "Eggs have become synonymous with Fabergé and it is almost impossible to think of one without the other! The egg is symbolic to so many nations and cultures given its associations with life and rebirth. How fitting then that we should sponsor The Big Egg Hunt, raising money for Action for Children and Elephant Family".

Jeremy Goring of The Goring said: "I am Eggstatic that The Goring is playing a part in this event; huge elephants and small children both deserve to be treasured and protected so we are delighted to be able to help. Also, this event is going to be such a brilliant laugh - how could we not be involved?"

It's not too late to get involved; there are various sponsorship opportunities for businesses on offer.  Don't miss out on the action, call The Fabergé Big Egg Hunt team today on 0790 3758 513 or email info@thebigegghunt.co.uk - the team is ready and waiting.

For more information on The Fabergé Big Egg Hunt please visit: www.thebigegghunt.co.uk