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The countdown to the world's biggest egg hunt begins
19 January 2012
Action for Children supporters including celebrities turned out
in force last night (Wednesday 18 January) to countdown to The Fabergé Big Egg
Hunt. The world's biggest Easter egg hunt is set to take place
from 21st February, raising money for Action for
Children and Elephant Family.
The event, hosted by Sarah Fabergé, Action for Children Chief
Executive Dame Clare Tickell and Mark Shand, founder of Elephant Family saw
celebrity guests including Holly Valance, James Caan and Bianca
Jagger, enjoy live painting of the eggs and meeting some of the
artists behind the beautiful giant egg creations.
Attending the event, Holly Valance commented: "I am a big kid at
heart, and I can't wait to see all these beautiful eggs go up
around London and take part in the hunt! It is really special
knowing that thousands of families will get a chance to take part,
help to break a world record, and that all the money is going to
two fantastic causes - Elephant Family and Action for
The hunt begins
From Shrove Tuesday, 21 February, members of the public will be
able to hunt down the strategically placed, giant eggs all across
the capital. The eggs are currently being exclusively designed,
bejewelled and decorated by some of the world's leading artists,
architects, jewellers and designers including the Chapman Brothers,
Marc Quinn, Zandra Rhodes, Sir Nicholas Grimshaw, Diane Von
Furstenberg, Rob Ryan, William Curley, Bompas and Parr and Polly
The event is set to smash two Guinness World Records for the
most participants in an Easter egg hunt.
The 200 customised eggs, which are destined to become highly
collectible works of art, will be available to buy at auction, with
proceeds going to Action for Children and Elephant Family.
Additionally, the world's most expensive chocolate egg will be
created for the project by William Curley.
For a good cause
'The Fabergé Big Egg Hunt' seeks to raise up to £2 million for
leading children's charity Action for Children and the Elephant
Family - the UK's biggest funder for the endangered Asian
Action for Children's Chief Executive, DameClare Tickell, said:
"The Fabergé Big Egg Hunt is a ground-breaking and exciting way to
get London and all its visitors involved in raising awareness and
crucial funds for the most vulnerable and neglected children, young
people and families across the UK. It's particularly heartening to
know that the money will have been raised thanks to an event which
will be hugely enjoyable for the thousands of children and families
who will be taking part."
Elephant Family Director, Ruth Powys, said: "From the charity
that brought you Elephant Parade, we give you, in partnership with
Action for Children, The Fabergé Big Egg Hunt. It's about time to
have some fun again. Forget about your worries - for 40 days and 40
nights we're going to put a smile on your faces and brighten up our
great capital city. Like everybody, charities are up against it and
you need to think out of the box, so welcome to another fun and
vital initiative to protect our children and the endangered animals
that share their world".
Sarah Fabergé, great granddaughter Peter Carl Fabergé and
Special Projects Director at Fabergé said: "Eggs have become
synonymous with Fabergé and it is almost impossible to think of one
without the other! The egg is symbolic to so many nations and
cultures representing new life and rebirth. We at Fabergé have
recently undergone a rebirth ourselves opening our first boutique
in London after an absence of more than 90 years! How could we not
become involved in a big egg hunt taking place right on our
doorstep in support of these two wonderful charities, Action for
Children and Elephant Family whose tireless work involves nurturing
young people and the animals that share our planet?"