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Action for Children wins two prestigious awards for The Fabergé Big Egg Hunt
10 October 2012
Action for Children and Elephant
Family are delighted to have won two prestigious Blackbaud
Digital Fundraising Awards for The Fabergé Big Egg Hunt - the giant
Easter egg hunt which swept the nation earlier this
The charities received two awards for Best Pro Bono/ Partnership
Campaign and Best Use of Geo Location in Fundraising.
Andrew Harris, Director of Fundraising at Action for Children
said: "We are thrilled to be recognised for The Big Egg Hunt and
all that we achieved through the event, including raising £1
million. We worked incredibly hard with Elephant Family to make the
hunt exhilarating and innovative and to encourage participants to
engage across all of our digital platforms.
"We had a lot of help from creative guru's Fallon, HomeMade
Digital and Open Fundraising who helped us create a lively
and engaging website and offline materials that complemented the
real live hunt perfectly.
"Thank you to everyone who took part in the hunt and who voted,
we are incredibly grateful for your help in making The Big Egg Hunt
the success that it was."
The campaign, which was supported by the likes of HRH Prince
Charles and Sir Ridley Scott, ran for six weeks in February and
broke two Guinness World Records.