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World’s biggest Easter egg hunt goes nationwide
12 February 2013
Launching today, more than 100 giant Easter eggs are being
hidden in cities across the UK as part of The Lindt Big Egg Hunt - an incredible event
challenging the public to take on the world's biggest Easter egg
hunt while raising vital funds for Action
The two and-a-half-foot high fibreglass eggs have been designed
by leading artists and designers, such as Sam Taylor-Johnson
(formerly Taylor-Wood), Alexis Harding, Billy Childish and Michael
Petry, and feature some of the UK's best-loved children's
characters including Peter Rabbit, Peppa Pig, Moshi Monsters,
SpongeBob SquarePants, Thomas the Tank Engine and Ben 10.
This year, the eggs will tour the UK from London to Birmingham,
Liverpool, Manchester, Glasgow and back to London in time for
For even more magic and family fun, Lindt will be rewarding busy
hunters by giving out thousands of Lindt Gold Bunnies and Lindor
truffles. Delicious reasons to join in the egg hunting fun!
The hunt captured the imagination of the country last year when
it landed in London for six weeks - setting two Guinness World
Records, raising over £1 million for charity and engaging more than
one million people.
All money raised from the hunt will go directly to Action for
Children. Chief Executive, Dame Clare Tickell, said, "The Lindt Big
Egg Hunt is a magical event for families, locals and tourists alike
to enjoy the age-old Easter egg hunt tradition - on a huge scale
and with a modern twist, as a giant exhibition of modern art.
It's an incredible way to bring people together in a spirit of fun
and adventure while raising money for some of the most vulnerable
children across the country."
Hunters can find out more about the individual eggs and their
artists, bid for them in an online auction and enter a grand competition
via mobile phone for a chance to win 100 prizes of a year's supply
of Lindt chocolate.
Egg Hunters are also invited to text the word EGG to 70123 to
donate £3 to Action for Children.
To enter the grand competition, hunters have to find the special
Humpty Dumpty egg and follow instructions on his plinth. One
lucky winner will be chosen each day from a random draw to win a
year's supply of delicious Lindt chocolate, to share with friends
and family. One hundred years' worth of chocolate has to be
won so get busy hunting.
For more information about the hunt, visit The Lindt
Big Egg Hunt website or follow us on Twitter