Kick the Buddy app - what is it?

Posted by / Wednesday 28 November 2018 / Online Parenting Tips

It can be difficult to keep up with the apps that your children are using on their smartphones or tablets - and it seems Kick The Buddy is a new app which is proving popular with children and young people and raising concerns among some parents. But what exactly is it?


Kick The Buddy

Kick the Buddy is an app (available on Apple App store and Google Play) that is marketed as a way to relieve stress - the player can choose a weapon of choice to inflict abuse upon a puppet-like figure until the cartoon is knocked out, has exploded or dies.

The official description of the game is :

“Explode, destroy, fire, shoot, smash, freeze, send the power of the Gods and don't even think about stopping! Man, you now have a virtually limitless arsenal to beat: rockets, grenades, automatic rifles … and even a NUCLEAR BOMB!

We present to you Kick the Buddy — it’s more than just a game! It’s a top interactive action game! STRESS RELIEF IN A SECOND!”

Kick The Buddy is downloadable free with a 3-day trial, and thereafter offers subscriptions with in-app purchases that range from £1.09-£83.99. The downloads include things such as: AD free, Blood ON!, Pocketful of Gold and Diamond Membership.

Blood ON! is a paid-for add-on, which unlocks realistic blood effects when users ‘attack’ Buddy.



Extra features include the ability to put a photo of a friend, or family member onto Buddy’s body.

While everyone makes their own choice on what they think is appropriate content for their child to engage with, some parents have expressed concerns about this particular game due to the wide range of injury-inflicting implements which players use while Buddy flops around shouting “enough!”, “stop!”, and “the pain!”.

The official content rating for Kick the Buddy by PEGI is 7 due to mild violence (You can find out more about the official PEGI age labels here:

Parents have expressed that the game might be too violent for their child with reviews such as,

“I know it's just a doll, but I don't like seeing my 8-year-old stab and kick anything - even in a cartoon.”


“Unintended in-game purchases could cost you a lot money without your knowledge. Somehow, with Kick the Buddy, we racked up well over a hundred pounds in in-game purchases after she played for less than an hour.”


“It’s just ugly the way you can torture this character and it begs you to stop. The ways you can abuse it escalate.”


Discussing violence with children is always important in order for them to be able to know the difference between what is a video game and what is real life. To keep your child the safest they can be when it comes to apps, always try it out yourself first or keep a close eye when they play it for the first time in order to avoid confusion and to stay aware of what they are spending their time playing.