For every £1 we spend, 87p helps children and families

See the difference your donation could make

For most of us, the festive season is a happy time. But there are children all over the UK who face a Christmas without food, warmth or love. We’re working hard to change this – and we need your help.

At Action for Children, we see children who are struggling every day. But we also see the difference you can make. By becoming a Secret Santa – and raising money – you can help to bring food, warmth and love to vulnerable children.

Last year, people like you helped us reach more than 604,000 children, young people and families in the UK.

Supporting these children and their families now is more important than ever. Be a Secret Santa for a vulnerable child today.

For every £1 we spend, 87p helps children and families

You can also choose a gift that could give a vulnerable child food, warmth and safety.

Browse gifts >


We helped 604,885 children and families in 2020/21

2 million

Since 1869 we've helped almost two million young people

150 years

We’ve been helping children for more than 150 years

We’re lighting up the UK with Secret Santas

Every time a donation is made, a star can be added to our map!

Total donations


Secret Santas


Your donations help us to support vulnerable children, young people and their families in the UK.

87p of every £1* we spend goes directly towards helping children, young people and their families. We make sure that every penny you donate goes where it will have the greatest impact on children’s lives. Donations from this campaign will be unrestricted and used by Action for Children for its general charitable purposes. That means they’re not spent on one project or one specific area of the UK, but where the need is greatest.

*Figure based on audited 2020/21 charity accounts that exclude subsidiary companies like commercial nurseries.