For every £1 we spend, 84p helps children and families
Across the UK 4.5 million children are growing up in poverty. For many families, winter means impossible choices: heating or food, school costs or warm clothes.
Our frontline staff tell us that child poverty is at the worst levels they have ever seen, and winter is making life even harder for the families we support. Parents across the UK are struggling to keep their children warm clothed and well-fed as temperatures drop and costs continue to rise.
Last year alone, we supported 551,400 children, young people and families through our services. Across the UK, our 342 local services worked on the frontline to provide food, warmth, safe spaces and practical help for families who had nowhere else to turn.
But the need is growing. We know that millions of children are still living without the basic needs. Families tell us that they can’t afford winter coats, school essentials or even the necessities needed to keep their homes warm, and their children fed during the coldest nights of the year.
"It was a struggle anyway, but now things are so much worse. There's no way we can survive like this, it's just impossible...A lot of people think foodbanks are just for people who don't work, but people who work like me need them now. Who’d have thought eating would become a luxury?”
Leanne, mum of two.
Your support could help make sure children get the best start in life. We can provide food and warmth in a crisis. We can be there for parents who are struggling. And we can offer the right mental health support, so children thrive.
Your gift could help give a child warmth, dignity and hope during the darkest months of the year.
More about our work
For every £1 we spend, 84p helps children and families
