For every £1 we spend, 87p helps children and families

At dinner mum gives all the food to me and my brother. I tried to share with her but she said she isn’t hungry

Child helped by our Emergency Appeal

Every day we are seeing more and more families falling into crisis. Families who struggle to feed their children, keep their houses warm, pay the bills and cope with job losses. It is devastating.

Right now, over four million children across the whole of the UK are growing up in poverty. Children whose lives have been turned upside down and without the right support, their future is under serious threat.

I work with so many families who have recently lost their jobs and now they are just doing their best to make ends meet. They are struggling to put food on the table, pay the bills, buy clothes for their children

Vera Beining, Children's Services Manager

One small donation every month could provide a vulnerable child with hot meals or help a family pay their utility bills. Little things that most of us take for granted but can be a lifeline for families in crisis.

During the last year and a half, our frontline workers have been a vital lifeline for more than 20,000 children supporting them with basic essentials:

Items purchased through the Emergency Fund

Items purchased through the Coronavirus Emergency Fund

But there are so many more who are in need and we can only reach them with your help.

More about our work

We protect and support children and young people. We do this by providing practical and emotional care and support. We make sure their voices are heard. And we campaign to bring lasting improvements to their lives.

Today, we run 512 services in local communities across the UK, in schools and online.

In our nurseries and children's centres, staff make sure children get the best start in life. Our foster, adoptive and modern residential services find children and young people safe and loving homes.

We step in to protect children from neglect and abuse and help those who care for others or are at risk of homelessness. Innovative projects like The Blues Programme give young people the help they need to look after their mental health.

We're also here for parents, through projects like Parent Talk, our online support service.

We’ve been helping children for more than 150 years. In 2020/21 we helped 604,885 children, young people and families. This was only possible with your support.

  • Since 1861 we’ve helped more than two million children and young people.
  • 189,000: the number of people reached with mental health support in 2020/21.
  • 361,000: the number of people reached by our online parenting advice service, Parent Talk, in 2020/21.

Your donations help us to support vulnerable children, young people and their families in the UK.

87p of every £1* we spend goes directly towards helping children, young people and their families. Your support is so important right now because levels of financial hardship, abuse and neglect have been rising. We’ve seen a huge surge in demand for our services. Your donations help us to run these essential services, which give vulnerable children and families a vital lifeline.

We make sure that every penny you donate goes where it will have the greatest impact on children’s lives.

Most of the donations we receive from our campaigns are unrestricted. This means they’re not spent on one project or one specific area of the UK, but where the need is greatest. We wouldn’t be able to operate as a charity without this type of income. Unrestricted funds help us reach the children and young people who need us most. Funds raised from this appeal will be unrestricted and used by Action for Children for its general charitable purposes. Please see the Our Work and Impact for examples of the work we do to help children and young people and their families.

* Figure based on audited 2020/21 charity accounts that exclude subsidiary companies like commercial nurseries.

Donating a small amount every month by direct debit helps us give vulnerable children the stability they need. Our regular supporters help us carry out long-term work and keep vital projects running.

For every £1 we spend, 87p helps children and families

Other ways to donate

  • Prefer to donate over the phone?

    Call 0300 123 2112
  • Save time and text to donate (terms and conditions apply)

    Text CHILDREN to 70175 to donate £5 now
  • Where your money goes and other donation FAQs

    Read our FAQs