How we use cookies
To make this site work properly, we sometimes place small data files called cookies on your device. Most websites do this too.
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
The Action for Children website uses cookies to monitor and track how visitors use the site, how they interact with and use available pages. Other cookies are used to protect the security of the site and any transactions that take place.
Strictly necessary cookies:
Cookies described as strictly necessary are used to remember things like the information you’ve entered on a form or any orders or services you have requested. These cookies make sure you connect to the correct service on our website when we make any changes to the site. These cookies are essential for the websites to operate effectively.
Performance Cookies:
The performance cookies on our website are used to collect information about how you use our website, pages visited and any errors you may experience. These cookies don't collect any information that could identify you - all information collected is anonymous and is only used to improve how our website works, understand what interest’s users and measure the effectiveness of our advertising.
Targeting Cookies:
Targeting cookies are linked to services provided by third parties. The third party provides these services in return for recognising that you have visited our website. We use 'targeting' cookies to link to social networks who may subsequently use information about your visit to target advertising to you on other websites or to provide advertising agencies with information on your visit so that they can present you with adverts that you may be interested in. You can control whether or not these cookies are used, but preventing them may stop us from offering you some services. All of these cookies are managed by third parties and you may alternatively use the third parties' own tools to prevent these cookies.
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Cookie Title |
Purpose |
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Google advertising cookie for user tracking and ad targeting. This allows us to measure the effectiveness of our online advertising. Performance and targeting cookies Third party Persistent cookie Find out more Google advertising privacy policy: https://policies.google.com/technologies/ads
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Cloudflare cookie for security |
The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.
Strictly necessary Persistent cookie
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Google Analytics |
Used as part of Google Analytics - information generated by the cookie related to user activity is anonymous
This allows us to see how anonymised induvial users interact with our website Performance cookies Persistent cookie Find out more: Google Analytics privacy policy https://support.google.com/analytics/answer/6004245
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Hotjar |
Hotjar - used to store whether a user has performed certain actions.
Find out more: Hotjar Privacy policy https://www.hotjar.com/legal/policies/privacy
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DoubleClick |
DoubleClick pixel for conversion tracking – this allows us to measure the effectiveness of our online advertising. Performance and targeting cookies Third party Persistent cookie Find out more: Doubleclick privacy policy https://policies.google.com/technologies/ads
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DoubleClick |
Donation funnel tracking for use in retargeting and campaign optimisation - this allows us to measure the effectiveness of our online advertising. Performance and targeting cookies Third party Persistent cookie Find out more: Doubleclick privacy policy https://policies.google.com/technologies/ads
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Facebook pixel for conversion tracking and campaign optimisation. This allows us to measure the effectiveness of our paid advertising. Performance and targeting cookies Third party Persistent cookie Find out more: Facebook privacy policy https://www.facebook.com/policy.php
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Facebook pixel for retargeting and campaign optimisation This allows us to measure the effectiveness of our paid advertising. Performance and targeting cookies Third party Persistent cookie Find out more: Facebook privacy policy https://www.facebook.com/policy.php
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RocketFuel |
Rocketfuel (sizmek) pixel for conversion tracking and campaign optimisation in order to improve the effectiveness of our online paid advertising. Performance and targeting cookies Third party Persistent cookie Find out more: Sizmek privacy policy https://www.sizmek.com/privacy-policy/
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RocketFuel |
Rocketfuel (sizmek) pixel for retargeting and campaign optimisation in order to improve the effectiveness of our online paid advertising. Performance and targeting cookies Third party Persistent cookie Find out more: Rocketfuel privacy policy https://rocketfuel.com/privacy/
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Donate |
We use these cookies to track your donation journey. Performance cookie First partySession cookie
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Forms |
Used to store a user's session - required for user submitted forms.
Preserves the visitor’s session state across page requests. First party Session cookie
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Donate |
We use these cookies to track your donation journey. Read Google’s policy on safeguarding your data Performance cookie Third party Session cookie Find out more: https://policies.google.com/privacy?hl=en
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Youtube |
Registers a unique ID set by Youtube to track users and store preferences. Third party Persistent cookie (PREF, VISITOR_INFO1_LIVE)
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Twitter tag for retargeting and campaign optimisation. This allows us to measure the effectiveness of our paid advertising. Third party Persistent cookie Twitter ad policy: https://business.twitter.com/en/help/ads-policies/introduction-to-twitter-ads/twitter-ads-policies.html |
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Google Optimize |
Optimize utilizes Analytics cookies to target content variants to a user and a content experiment cookie to determine a user's participation in an experiment. Google Optimize cookie policy: https://support.google.com/optimize/answer/6292487?hl=en |
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Ebay |
Third party, performance and targeting, persistent cookie, Ebay policy: https://www.ebay.com/help/policies/member-behaviour-policies/user-privacy-notice-privacy-policy?id=4260 |
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Amazon |
Third party, performance and targeting, persistent cookie, Amazon policy: https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=502584 |
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Bing |
Third party, persistent cookie, performance and targeting, Bing policy: https://advertise.bingads.microsoft.com/en-gb/resources/policies/privacy-and-data-protection-policies |
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Dotmailer ROI |
Third party, performance persistent cookie, Dotmailer policy: https://www.dotmailer.com/terms/privacy-policy/ |
You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.