Cookie policy

To make this site work properly, we sometimes place small data files called cookies on your device. Most websites do this too.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How do we use cookies?

The Action for Children website uses cookies to monitor and track how visitors use the site, how they interact with and use available pages. Other cookies are used to protect the security of the site and any transactions that take place.

Strictly necessary cookies

Cookies described as strictly necessary are used to remember things like the information you’ve entered on a form or any orders or services you have requested. These cookies make sure you connect to the correct service on our website when we make any changes to the site. These cookies are essential for the websites to operate effectively.

Performance cookies

The performance cookies on our website are used to collect information about how you use our website, pages visited and any errors you may experience. These cookies don't collect any information that could identify you - all information collected is anonymous and is only used to improve how our website works, understand what interest’s users and measure the effectiveness of our advertising.

Targeting cookies

Targeting cookies are linked to services provided by third parties. The third party provides these services in return for recognising that you have visited our website. We use 'targeting' cookies to link to social networks who may subsequently use information about your visit to target advertising to you on other websites or to provide advertising agencies with information on your visit so that they can present you with adverts that you may be interested in. You can control whether or not these cookies are used, but preventing them may stop us from offering you some services. All of these cookies are managed by third parties and you may alternatively use the third parties' own tools to prevent these cookies.

Detailed list of all the cookies used and their functions

Google

Google advertising cookie for user tracking and ad targeting. This allows us to measure the effectiveness of our online advertising.

Performance and targeting cookies

Third party

Persistent cookie

Find out more Google advertising privacy policy

Cloudflare cookie for security

The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.

Strictly necessary

Persistent cookie

Google Analytics

Used as part of Google Analytics - information generated by the cookie related to user activity is anonymous

This allows us to see how anonymised induvial users interact with our website

Performance cookies

Persistent cookie

We use these cookies to track your donation journey.

Performance cookie

First party Session cookie

Forms

Used to store a user's session - required for user submitted forms.

Preserves the visitor’s session state across page requests.

Strictly necessary

First party

Session cookie

Donate

We use these cookies to track your donation journey. Read Google’s policy on safeguarding your data

Performance cookie

Third party

Session cookie

Find out more: Google Privacy policy.

YouTube

Registers a unique ID set by YouTube to track users and store preferences.

Targeting and performance cookie

Third party

Session cookie (YSC, GPS)

Persistent cookie (PREF, VISITOR_INFO1_LIVE)

Google Optimize

Optimize utilizes Analytics cookies to target content variants to a user and a content experiment cookie to determine a user's participation in an experiment.

First party cookie

Find out more: Google Optimize cookie policy

Bing

Third party

Persistent cookie

Performance and targeting

Find out more: Bing policy

Dotdigital Engagement Cloud

Third party
Performance
Persistent cookie

Find out more: DotDigital policy

Dotdigital Web Behaviour Tracking

This allows us to see how users interact with our website

Third party
Performance
Persistent cookie

Find out more: DotDigital policy

Avocet

Avocet pixel for retargeting and campaign optimisation in order to improve the effectiveness of our online paid advertising.

Performance and targeting cookie

Third party

Persistent cookie

Find out more: Avocet Privacy Policy

Twitter

Third party
Performance
Persistent cookie

Find out more: Twitter privacy policy

Zeta

Third party
Performance and targeting
Persistent cookie

Find out more: Zeta privacy policy

Adalyser

An analytics platform that is used to measure response to TV advertising.
Performance
Persistent cookie

Data stored: Traffic source / campaign data stores which advertising campaign drove a user to visit. Visit timestamp is used to tie back conversion events to earlier visits and Device ID (generated) is used to uniquely identify a device.

Pinterest tag for retargeting and campaign optimisation in order to improve the effectiveness of our online paid advertising.

Performance and targeting cookies

Third Party

Persistent cookie

Find out more: Pinterest privacy policy

Amazon

Amazon tag for retargeting and campaign optimisation in order to improve the effectiveness of our online paid advertising.

Performance and targeting cookies

Third Party

Persistent cookie

Find out more: Amazon privacy policy

How to control cookies

You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.