Cookie policy
To make this site work properly, we sometimes place small data files called cookies on your device. Most websites do this too.
What are cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
How do we use cookies?
The Action for Children website uses cookies to monitor and track how visitors use the site, how they interact with and use available pages. Other cookies are used to protect the security of the site and any transactions that take place.
Strictly necessary cookies
Cookies described as strictly necessary are used to remember things like the information you’ve entered on a form or any orders or services you have requested. These cookies make sure you connect to the correct service on our website when we make any changes to the site. These cookies are essential for the websites to operate effectively.
Performance cookies
The performance cookies on our website are used to collect information about how you use our website, pages visited and any errors you may experience. These cookies don't collect any information that could identify you - all information collected is anonymous and is only used to improve how our website works, understand what interest’s users and measure the effectiveness of our advertising.
Targeting cookies
Targeting cookies are linked to services provided by third parties. The third party provides these services in return for recognising that you have visited our website. We use 'targeting' cookies to link to social networks who may subsequently use information about your visit to target advertising to you on other websites or to provide advertising agencies with information on your visit so that they can present you with adverts that you may be interested in. You can control whether or not these cookies are used, but preventing them may stop us from offering you some services. All of these cookies are managed by third parties and you may alternatively use the third parties' own tools to prevent these cookies.
Detailed list of all the cookies used and their functions
Google advertising cookie for user tracking and ad targeting. This allows us to measure the effectiveness of our online advertising.
Performance and targeting cookies
Third party
Persistent cookie
Find out more Google advertising privacy policy
Cloudflare cookie for security
The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.
Strictly necessary
Persistent cookie
Google Analytics
Used as part of Google Analytics - information generated by the cookie related to user activity is anonymous
This allows us to see how anonymised induvial users interact with our website
Performance cookies
Persistent cookie
Find out more: Google Analytics privacy policy
Hotjar
Hotjar - used to store whether a user has performed certain actions.
Performance cookie
Find out more: Hotjar privacy policy
DoubleClick
DoubleClick pixel for conversion tracking – this allows us to measure the effectiveness of our online advertising.
Performance and targeting cookies
Third party
Persistent cookie
Find out more: Doubleclick privacy policy
DoubleClick
Donation funnel tracking for use in retargeting and campaign optimisation - this allows us to measure the effectiveness of our online advertising.
Performance and targeting cookies
Third party
Persistent cookie
Find out more: Doubleclick privacy policy
Facebook pixel for conversion tracking and campaign optimisation. This allows us to measure the effectiveness of our paid advertising.
Performance and targeting cookies
Third party
Persistent cookie
Find out more: Facebook privacy policy
Facebook pixel for retargeting and campaign optimisation This allows us to measure the effectiveness of our paid advertising.
Performance and targeting cookies
Third party
Persistent cookie
Find out more: Facebook privacy policy
Sizmek
Sizmek pixel for retargeting and campaign optimisation in order to improve the effectiveness of our online paid advertising.
Performance and targeting cookies
Third party
Persistent cookie
Find out more: Sizmek privacy policy
Donate
We use these cookies to track your donation journey.
Performance cookie
First party Session cookie
Forms
Used to store a user's session - required for user submitted forms.
Preserves the visitor’s session state across page requests.
Strictly necessary
First party
Session cookie
Donate
We use these cookies to track your donation journey. Read Google’s policy on safeguarding your data
Performance cookie
Third party
Session cookie
Find out more: Google Privacy policy.
YouTube
Registers a unique ID set by YouTube to track users and store preferences.
Targeting and performance cookie
Third party
Session cookie (YSC, GPS)
Persistent cookie (PREF, VISITOR_INFO1_LIVE)
Google Optimize
Optimize utilizes Analytics cookies to target content variants to a user and a content experiment cookie to determine a user's participation in an experiment.
First party cookie
Find out more: Google Optimize cookie policy
Bing
Third party
Persistent cookie
Performance and targeting
Find out more: Bing policy
Dotdigital Engagement Cloud
Third party
Performance
Persistent cookie
Find out more: DotDigital policy
Dotdigital Web Behaviour Tracking
This allows us to see how users interact with our website
Third party
Performance
Persistent cookie
Find out more: DotDigital policy
Avocet
Avocet pixel for retargeting and campaign optimisation in order to improve the effectiveness of our online paid advertising.
Performance and targeting cookie
Third party
Persistent cookie
Find out more: Avocet Privacy Policy
Third party
Performance
Persistent cookie
Find out more: Twitter privacy policy
Zeta
Third party
Performance and targeting
Persistent cookie
Find out more: Zeta privacy policy
Adalyser
An analytics platform that is used to measure response to TV advertising.
Performance
Persistent cookie
Data stored: Traffic source / campaign data stores which advertising campaign drove a user to visit. Visit timestamp is used to tie back conversion events to earlier visits and Device ID (generated) is used to uniquely identify a device.
Pinterest tag for retargeting and campaign optimisation in order to improve the effectiveness of our online paid advertising.
Performance and targeting cookies
Third Party
Persistent cookie
Find out more: Pinterest privacy policy
Amazon
Amazon tag for retargeting and campaign optimisation in order to improve the effectiveness of our online paid advertising.
Performance and targeting cookies
Third Party
Persistent cookie
Find out more: Amazon privacy policy
How to control cookies
You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.