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"Santa didn't forget me!": How you could make Christmas magical for children like Freya*

Leanne Cresswell - Digital Content Officer
Published: Sunday 01 November 2026
Freya sits on the floor opening the toy farm she wanted for Christmas. Looking down at the toy, she covers her mouth with her hand in surprise and excitement.

Each year, we ask our supporters to become a Secret Santa by donating or choosing a virtual gift. Your generosity could bring the magic of Christmas to vulnerable children like Freya*.

*This story is based on real examples of children we support.

Meet Freya

Last year, when Freya came home from school she would climb into bed fully clothed to keep warm.

Her mum Jess* worked in a local shop, but she still had to make difficult choices between heating and eating. There would be nights where Freya would wake up shivering - despite her extra layers.

I was working as many hours as I could, but it still wasn’t enough. Freya was so cold but I could barely put the heating on and when I did, the choice was heating the flat or giving Freya a warm meal.

Jess, Freya's mum

As Christmas approached, Freya would tell her mum about her friends going ice skating and to visit Santa at his grotto, asking when they would be going.

She said this year there was only one thing she really wanted - a toy farm.

Jess told Freya they might not be able to visit Santa’s Grotto because it cost a lot of money, and watched the excitement vanish from her daughter's face.

She asked if Santa would still know what she wanted if she couldn’t go and tell him. She looked so sad. After that she stopped being excited for Christmas and asking for her toy farm.

Jess
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How Action for Children helped

Close-up of Freya sitting on a sofa wearing a winter hat and dressing gown, wrapped in blankets. She looks directly at the camera with a tired expression.

When the gas meter ran out just weeks before Christmas, the flat became bitterly cold and Freya became ill.

Freya was diagnosed with a chest infection. Realising they weren’t able to afford to heat their flat, the GP referred the family to Action for Children for support.

That's when Emily* stepped in. Emily helps children like Freya every day, all year long.

What I saw in that kitchen was a loving mum, desperately doing everything she could. And a little girl feeling cold, not sleeping well, and missing out on the magic of Christmas.

Emily, a support worker
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"She finally felt like all her friends": a magical visit to our grotto

Emily provided the family with supermarket and energy vouchers so Freya could feel warm at home and eat nutritious fresh food for the first time in weeks. The vouchers also meant they could have a little Christmas tree and lights – little moments of Christmas magic for Freya.

She also arranged for them to visit an Action for Children grotto to meet Santa. Freya squealed and asked, "Am I really going to meet Santa?!"

Freya sits beside her Christmas tree, playing with the toy farm animals she received for Christmas.

In the days before Christmas, Emily delivered a festive food hamper full of special Christmas treats, a new coat for Freya and a bag of wrapped presents. Jess hid the presents until Christmas Eve.

On Christmas morning, Freya crept into her mum’s room to ask if Santa had visited.

As they opened the living room door, she could see the tree was lit up with presents lying underneath. Freya’s eyes widened. When she unwrapped the big box, she couldn’t believe what she saw. Inside was the toy farm she had asked Santa for.

She was practically exploding with excitement saying, “Mummy look! It’s the toy farm I asked for! Santa didn’t forget me!” It made my Christmas seeing her so full of joy.

Jess

Thank you to our Secret Santas

The cost-of-living crisis and increased food and energy bills make the winter months particularly difficult for families like Freya and Jess.

But thanks to the incredible generosity of our Secret Santas, we can continue to be there for them when no one else is.

But our support doesn't stop at Christmas

Emily continued to check in on Jess and Freya, providing more supermarket vouchers to help with the cost of living.

She also noticed that Freya didn't have a proper bed - just a mattress on the floor. So, she used our Crisis Fund to buy a brand-new bed, mattress, and bedding, helping Freya to stay warm. Freya also received new school shoes and a schoolbag, giving her one less thing to worry about at school.

The difference your donations make

Freya sits at the kitchen table eating Christmas dinner and smiling towards the camera.

We’re there when families can’t afford the basics. We top up the gas meter when children are shivering in a freezing house. Put food on the table so children don’t go hungry. Buy a Christmas present when a parent can’t.

We’re a vital lifeline for desperate families with nowhere to turn. And children across the UK need a Secret Santa like you. 

Monthly donations help us do more.

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