Ambassadors help us raise our profile and make an impact. Their support is vital to our campaigning and fundraising work

Action for Children Ambassadors come from a wide range of backgrounds. This includes influencers in business and the media, as well as young people with lived experience of our support services.

Royal Patron

Our Royal Patron is Her Royal Highness, the Princess of Wales. The Princess of Wales has an interest in many of the areas we work in, including mental health and wellbeing in children and young people. Her support has included visiting children at our services and speaking out on the importance of key areas of our work.

Whilst you are having to adapt your services during this pandemic, it is heartening to know that you are still able to provide vital support to children and families across the UK, who need your help now more than ever.

HRH Princess of Wales, in a letter to Action for Children in 2020

The Princess of Wales has been our Royal Patron since December 2016, following on from Her Majesty the Queen.

Vice Presidents

Our Vice Presidents are dedicated and passionate supporters who have shown exceptional commitment to Action for Children through length of service, contribution and impact.

Our Vice Presidents have been committed supporters of Action for Children over many years. They’ve driven major fundraising initiatives to support our work and helped to bring other influential supporters close to our cause.

Celebrity ambassadors

Our supporters in media and entertainment are some of our most passionate and vocal. From Sir Trevor McDonald to Larry Lamb and Harry Potter’s Matthew Lewis, their influence gets us heard and talked about on TV, in the press, and on social media.

Many attend or host our events. Some take on challenges to raise money for us (Jenny Agutter boycotts her bed every year to help us to raise money). And those who visit our projects leave a lasting impression on the children and families we support.


Many of our most active ambassadors are leaders in industry, religion, politics and society. Together they’ve raised millions of pounds to support the work we do with children, young people and families.

Their mix of influence and expertise helps get our voice heard in government and in business. This is vital to our campaigns for vulnerable children and families.

Young ambassadors

Portrait of Angharad in blue t-shirt standing in the middle of a high street

Angharad, one of our young ambassadors

Our Young ambassadors have lived experience of our services. Their voices are crucial in telling our shared story.

They volunteer their time to attend events and connect with supporters. Some regularly speak at conferences and events, and even get involved in recruiting our staff and trustees.

I love attending events and helping a beautiful charity who helped me so much. One day I hope to work with young adults with disabilities and support them like Action for Children supported me.

Beth, Young Ambassador

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