Illustration of Lucy - Sad blonde girl on a red and white paper cut out snowy scene

Charity Christmas Appeal

Secret Santa charity Christmas appeal

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Help vulnerable children

Make a donation or buy a virtual gift to support our campaign - because every child deserves a magical Christmas.

Freya's* story

Having a warm house, enough food and coat for Freya really changed everything. Freya's herself again.

Jess, Freya's mum

Six-year-old Freya* often fell asleep fully clothed on a mattress, trying to keep warm, only to wake up shivering.

Just before Christmas, she told her mum, Jess*, that she only wanted one present from Santa.

Jess held back tears. No matter how many hours she worked, she couldn't afford it.

How we've helped

Freya sits at the kitchen table eating Christmas dinner and smiling towards the camera.

*This story is based on real examples of children we support.

Thanks to supporters like you, we were able to provide Freya and her mum with supermarket and energy vouchers, a special trip to visit Santa, and the toy farm she desperately wanted.

But our support didn't stop at Christmas. This year, we've helped Freya settle into school by providing her with new uniform, a warm coat, and a bed to help her sleep better.

Our selection of charity Christmas gifts

Each virtual gift could transform Christmas for a vulnerable child

Buy a gift

The difference you could make...

    Woman holding little girl wearing a Christmas jumper

    Ada-May's story

    “Ada-May was very excited to meet Santa. As she walked into Santa’s Grotto, she turned around to face me and said ‘wow, this is amazing!’. Megan, Ada-May's mum, is so grateful for the support she received, she now volunteers at the annual grotto."

    A young boy looking at a woman and smiling, wearing festive jumpers in front of a Christmas tree

    Kyle's* story

    "He was in shock at all the gifts. Because of his autism he reacts differently, but I could tell how happy he was. He got a big tub of dinosaurs and a massive box of trucks. He was obsessed with them and still plays with them all the time."

    A young girl wearing a lilac winter coat with a festive headband featuring tinsel and baubles, holding an older person's hand

    Millie's* story

    "They were so excited, their mouths opened with shock and their eyes widened as they saw all the food. There was hot chocolate, biscuits, pasta sauces, beans, gravy, all sorts. The girls were so grateful to have our cupboards full for Christmas."

    A young boy sitting in a winter grotto beside Santa holding a gift

    Dev's story

    "His face was so happy when Santa gave him the hamper. He couldn't believe there were so many presents. My boys opened everything the minute we got home and Dev was playing Scrabble all evening with his dad and uncle."

*These stories are based on real examples of children we support.

Send a Christmas eCard

Each eCard is a donation helping us to tackle the devastating effects of poverty across the UK.

View Christmas eCards

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Be a Secret Santa and you could help a vulnerable child feel the magic of Christmas

Secret Santa FAQs

If you would like to know more about our appeal, read our full frequently asked questions on this page.

Be a Secret Santa

Vulnerable children in the UK need a Secret Santa like you.

Make a donation

We’re lighting up the UK with Secret Santas

Every time a donation is made, a star can be added to our map

Total donations

£4624

Secret Santas

165

Your virtual gift is a donation that helps us support vulnerable children, young people and their families in the UK.

84p of every £1* we spend goes directly towards helping children, young people and their families. We make sure that every penny you donate goes where it will have the greatest impact on children’s lives.

Donations from this campaign will be unrestricted and used by Action for Children for its general charitable purposes. That means they’re not spent on one project or one specific area of the UK, but where the need is greatest.

Some of our unrestricted funding goes towards essential management and administration costs to make sure funding can reach the children and families who are most in need of support.

*Figure based on audited 2024/25 charity accounts that exclude subsidiary companies like commercial nurseries.