Illustration of Lucy - Sad blonde girl on a red and white paper cut out snowy scene
Illustration of Lucy - Sad blonde girl on a red and white paper cut out snowy scene
For every £1 we spend, 85p helps children and families

Children across the UK need a Secret Santa like you

The magic of Christmas begins in childhood. Hanging stockings. Sharing festive food. Presents under the tree. It’s a time for children to make precious memories. For them to feel happiness and love – the kind of magic that lasts a lifetime.

But for vulnerable children across the UK, Christmas is anything but magical. No stockings. No presents. No festive food - maybe no food at all.

At Action for Children we see children who are struggling every day. Children without a bed sleeping on the floor. Families phoning us crying because they have no money for food.

But we also see the difference you can make.

By donating and becoming a Secret Santa, you could give a vulnerable child the essentials of warm clothes, a hot meal, or a special present just for them.

Last year, your generous support helped us be there for 765,905 children, young people and families in the UK, through 426 services. Vulnerable children and families given hope and support, because of amazing people like you.

Childhood is short and precious. And this year, you could help a vulnerable child feel the magic of Christmas – a magic that will last them a lifetime.

Donate to our Christmas Appeal this winter and be a Secret Santa for a vulnerable child.

For every £1 we spend, 85p helps children and families

You can also gift a vulnerable child food, warmth, and love.

Browse gifts

765,905

We helped 765,905 children and families in 2022/23


150 years

We’ve been helping children for more than 150 years

Your donations help us to support vulnerable children, young people and their families in the UK.

85p of every £1* we spend goes directly towards helping children, young people and their families. We make sure that every penny you donate goes where it will have the greatest impact on children’s lives. Donations from this campaign will be unrestricted and used by Action for Children for its general charitable purposes. That means they’re not spent on one project or one specific area of the UK, but where the need is greatest.

*Figure based on audited 2022/23 charity accounts that exclude subsidiary companies like commercial nurseries.