For every £1 we spend, 85p helps children and families
Children across the UK need a Secret Santa like you
The magic of Christmas begins in childhood. Hanging stockings. Sharing festive food. Presents under the tree. It’s a time for children to feel loved and make memories that last a lifetime.
But for vulnerable children across the UK, Christmas is anything but magical. No stockings. No presents. No festive food - maybe no food at all.
At Action for Children, we're a children's charity who see children struggling every day. Children without a bed sleeping on the floor. Families phoning us crying because they have no money for food.
But we also see the difference you can make.
By donating and becoming a Secret Santa, you could give a vulnerable child the essentials of warm clothes, a hot meal, or a special present just for them.
Last year, incredible people like you helped us be there for 687,755 children, young people and families in the UK, through 372 services. Vulnerable children and families given hope and support, because of your amazing generosity.
Childhood is short. We don’t have long to make magical memories. That’s why we need your support now.
Donate to our Christmas Appeal this winter and become a Secret Santa. You could help a vulnerable child feel the magic of Christmas.
For every £1 we spend, 85p helps children and families
You could gift a vulnerable child food, warmth, and love
687,755
We helped 687,755 children and families in 2023/24
150 years
We’ve been helping children for more than 150 years
Add your star to our map
Help us light up the UK with Secret Santas
Donations
£11539
Secret Santas
197
Your donations help us to support vulnerable children, young people and their families in the UK.
85p of every £1* we spend goes directly towards helping children, young people and their families. We make sure that every penny you donate goes where it will have the greatest impact on children’s lives. Donations from this campaign will be unrestricted and used by Action for Children for its general charitable purposes. That means they’re not spent on one project or one specific area of the UK, but where the need is greatest.
*Figure based on audited 2023/24 charity accounts that exclude subsidiary companies like commercial nurseries.
