Children locked in poverty are living without the basics. They are missing out on meals, sharing beds with their siblings, sleeping in bedrooms with damp walls, wearing clothes that don’t fit them. It’s heart-breaking to know there are over four million children in the UK living like this.
During the last year and a half, our frontline workers have been a vital lifeline for more than 20,000 children supporting them with basic essentials. But there are so many more who are in need and we can only reach them with your help.
Supporting them now is more important than ever.
£25 could provide an emergency food package for a family in crisis.
Thanks to the support of people like you, emergency funding has paid for:
More about our work
What does Action for Children do?
We protect and support children and young people. We do this by providing practical and emotional care and support. We make sure their voices are heard. And we campaign to bring lasting improvements to their lives.
Today, we run 512 services in local communities across the UK, in schools and online.
In our nurseries and children's centres, staff make sure children get the best start in life. Our foster, adoptive and modern residential services find children and young people safe and loving homes.
We step in to protect children from neglect and abuse and help those who care for others or are at risk of homelessness. Innovative projects like The Blues Programme give young people the help they need to look after their mental health.
We're also here for parents, through projects like Parent Talk, our online support service.
What we’ve achieved
We’ve been helping children for more than 150 years. In 2020/21 we helped 604,885 children, young people and families. This was only possible with your support.
- Since 1861 we’ve helped more than two million children and young people.
- We’ve helped more than 20,000 children and young people during the coronavirus pandemic. We've kept 99% of our local services open.
- 189,000: the number of people reached with mental health support in 2020/21.
- 361,000: the number of people reached by our online parenting advice service, Parent Talk, in 2020/21.
Where your money goes
Your donations help us to support vulnerable children, young people and their families in the UK.
87p of every £1* we spend goes directly towards helping children, young people and their families. Your support is so important right now because levels of financial hardship, abuse and neglect have been rising. We’ve seen a huge surge in demand for our services. Your donations help us to run these essential services, which give vulnerable children and families a vital lifeline.
We make sure that every penny you donate goes where it will have the greatest impact on children’s lives.
Most of the donations we receive from our campaigns are unrestricted. This means they’re not spent on one project or one specific area of the UK, but where the need is greatest. We wouldn’t be able to operate as a charity without this type of income. Unrestricted funds help us reach the children and young people who need us most. Funds raised from this appeal will be unrestricted and used by Action for Children for its general charitable purposes. Please see the Our Work and Impact for examples of the work we do to help children and young people and their families.
* Figure based on audited 2020/21 charity accounts that exclude subsidiary companies like commercial nurseries
Why regular donations matter
Donating a small amount every month by direct debit helps us give vulnerable children the stability they need. Our regular supporters help us carry out long-term work and keep vital projects running.