For every £1 we spend, 85p helps children and families

There's no way we can survive like this, it's just impossible. We have a food bank near us, but it's on a Friday at 10am and I'm in work. A lot of people think that foodbanks are just for people who don't work, but people who do work need them now.

Leanne, Action for Children supported mum of two

Our staff have already seen an increase in families being impacted by the cost of living crisis, struggling to afford the essentials like heating, food and clothing.

Millions of children across the UK face poverty and hardship. Many will need our help in 2024.

You could help keep children warm, as temperatures fall fast and bills continue to rise.

Your generosity could help to make sure they eat regular, nutritious meals.

Your donation could mean a parent can access 1-1 advice and support, as the effects of the crisis impact children’s mental health.

Please give what you can afford and help us be a vital lifeline when they need us the most.

Make a Difference in 2024

Donating a small amount every month by direct debit helps us give vulnerable children the stability they need. Our regular supporters help us carry out long-term work and keep vital projects running. A small monthly donation could make a very big difference to a child who needs our help.

Poverty stat image_24.04.23

Figures from the Department for Work and Pensions (2022). Households below average income: for financial years ending 1995 to 2021.

More about Action for Children

We protect and support children and young people. We do this by providing practical and emotional care and support. We make sure their voices are heard. And we campaign to bring lasting improvements to their lives.

Today, we run 447 services in local communities across the UK, in schools and online.

In our nurseries and children's centres, staff make sure children get the best start in life. Our foster, adoptive and modern residential services find children and young people safe and loving homes.

We step in to protect children from neglect and abuse and help those who care for others or are at risk of homelessness. Innovative projects like The Blues Programme give young people the help they need to look after their mental health.

We're also here for parents, through projects like Parent Talk, our online support service.

We’ve been helping children for more than 150 years. In 2021/22 we helped 671,275 children, young people and families. This was only possible with your support.

  • Since 1869 we’ve helped more than two million children and young people.
  • 111,800: the number of people reached with mental health support in 2021/22.
  • 469,900: the number of people reached by our online parenting advice service, Parent Talk, in 2021/22.

Your donations help us to support vulnerable children, young people and their families in the UK.

86p of every £1* we spend goes directly towards helping children, young people and their families. Your support is so important right now because levels of financial hardship, abuse and neglect have been rising. We’ve seen a huge surge in demand for our services. Your donations help us to run these essential services, which give vulnerable children and families a vital lifeline.

We make sure that every penny you donate goes where it will have the greatest impact on children’s lives.

Most of the donations we receive from our campaigns are unrestricted. This means they’re not spent on one project or one specific area of the UK, but where the need is greatest. We wouldn’t be able to operate as a charity without this type of income. Unrestricted funds help us reach the children and young people who need us most. Funds raised from this appeal will be unrestricted and used by Action for Children for its general charitable purposes. Please see the Our Work and Impact for examples of the work we do to help children and young people and their families.

* Figure based on audited 2021/22 charity accounts that exclude subsidiary companies like commercial nurseries

For every £1 we spend, 85p helps children and families