For every £1 we spend, 85p helps children and families

Parent Talk has helped more than 400,000 parents since it launched in 2018

It provides trusted, down-to-earth parenting advice. Anyone can browse articles written by our experts on the most common parenting questions. Or talk one-to-one with a qualified parenting coach about anything that’s worrying them.

The coronavirus pandemic means more parents are now coming to us for help than ever before. One in three say they feel out of their depth during the pressures of the pandemic*. And more than a third say loss of usual support services has left them struggling. With your support, we can keep helping parents when they need us.

We support parents with:

  • Child’s mental health.
  • Their own mental health.
  • Special educational needs and disabilities.
  • Co-parenting.
  • Abusive or coercive relationships.
  • Meeting emotional needs.
  • Managing behaviour.

Donate now to help us continue our work.

*YouGov survey of 2,000 UK parents, June 2020

More about our work

We protect and support children and young people. We do this by providing practical and emotional care and support. We make sure their voices are heard. And we campaign to bring lasting improvements to their lives.

Today, we run 512 services in local communities across the UK, in schools and online.

In our nurseries and children's centres, staff make sure children get the best start in life. Our foster, adoptive and modern residential services find children and young people safe and loving homes.

We step in to protect children from neglect and abuse and help those who care for others or are at risk of homelessness. Innovative projects like The Blues Programme give young people the help they need to look after their mental health.

We're here for parents through projects like Parent Talk, our online support service.

We’ve been helping children for more than 150 years. In 2020/21, we helped 604,885 children, young people and families. This was only possible with your support.

  • Since 1861 we’ve helped more than two million children and young people.
  • We’ve helped more than 20,000 children and young people during the coronavirus pandemic. We've kept 99% of our local services open.
  • 189,000: the number of people reached with mental health support in 2020/21.
  • 361,000: the number of people reached by our online parenting advice service, Parent Talk, in 2020/21.

Your donations help us to support vulnerable children, young people and their families in the UK.

85p of every £1* we spend goes directly towards helping children, young people and their families. Your support is so important right now because levels of poverty, abuse and neglect have been rising. We’ve seen a huge surge in demand for our services. Your donations help us to run these essential services, which give vulnerable children and families a vital lifeline.

We make sure that every penny you donate goes where it will have the greatest impact on children’s lives.

Most of the donations we receive from our campaigns are unrestricted. This means they’re not spent on one project or one specific area of the UK, but where the need is greatest. We wouldn’t be able to operate as a charity without this type of income. Unrestricted funds help us reach the children and young people who need us most. Funds raised from this appeal will be unrestricted and used by Action for Children for its general charitable purposes. Please see the Our Work and Impact for examples of the work we do to help children and young people and their families.

* Figure based on 2019/20 pre-audited charity accounts that exclude commercial nurseries.

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