Our vision, mission and values

We’re working to improve life for children in the UK. Here’s how

Our vision is that every child and young person has a safe and happy childhood, and the foundations they need to thrive.

We put children at the heart of everything we do. That includes our mission and values. They’re our blueprint for the way we work.

Our mission

We protect and support children and young people. We do this by providing practical and emotional care and support. We make sure their voices are heard. And we campaign to bring lasting improvements to their lives.

Our values

  • We’re passionate about all children having a safe and happy childhood.
  • We’re ambitious for children and young people.
  • We collaborate internally and externally with other organisations to get the best outcomes for children.
  • We're inclusive, and strive to ensure that all children are included.

Our areas of work

We take action in three ways.

Intervention. Anyone can get trapped in poverty, abuse or violence. When we spot problems, we take action early. We step in to help children, young people and families before things get worse.

Prevention. We give young people the support they need to grow up safe and happy. Projects like The Blues Programme teach important life skills and help to build resilience. It’s simple and it works.

Advocacy. Children don’t have a say in many things that affect their lives. We listen to what they want. We take their concerns to the government. And we campaign for better support and resources.

There are lots of way you can help. Find out how

Support us

Our strategy

We’ve applied all our of experience and expertise to develop our ambitious new strategy.

Our 2022-2025 strategy will help us become stronger and more sustainable, so we can ensure more children are safe and happy.