Anna Maxwell Martin: Championing vulnerable children’s futures
Discover how celebrity supporters like Anna help us raise awareness and reach vulnerable families.
Whether it’s through volunteering, or campaigning for change, our celebrity ambassador's and supporters help us continue to be there for those who need us most.
Anna Maxwell Martin is an award-winning actress, best known for her roles in hit shows like Motherland, Line of Duty and Ludwig.
Aside from her day job, Anna is a passionate advocate for children and young people, and we're thrilled to welcome her as Action for Children's latest celebrity ambassador!
In 2025, Anna joined our paying the price campaign, where we called on the government to take urgent action against child poverty.
To help spread the word, Anna collaborated with us on social media, which helped us reach a wider audience and inspired more people to sign our letter.
During the campaign, Anna also appeared on BBC Radio 4’s Today Programme to highlight the reality behind the child poverty statistics.
We have shocking children living in poverty statistics. Children going without dinner or breakfast. They don’t have a warm coat or can’t wash. They’re feeling a lot of shame and it’s a huge struggle.
Anna on BBC Radio 4's Today programme
Currently 4 million children in the UK live in poverty. That’s 27% of all children.
Children in the UK are paying the price of poverty every day. Spending their childhoods feeling anxious, ashamed and isolated.
But thanks to generous supports like you and celebrity campaigners like Anna, we were able to support 544,297 children, young people and families through 303 services in 2025/26.
