Action For Children launches annual star-studded Secret Santa campaign

Thursday 18 November 2021
Olivia and Alex Bowen Christmas Merch

The charity has released its own jumpers, t-shirts and tote bags with some of the UK’s most familiar faces supporting the campaign. These include Katie Piper, Larry Lamb, Nadia Sawalha, Dr Ranj and Ore Oduba

Children’s charity Action for Children is thrilled to launch its annual Secret Santa campaign for Christmas 2021.

As the UK emerges from the pandemic and another difficult year, Action for Children is once again encouraging people to give a more meaningful gift by purchasing a jumper that helps raise funds for the vulnerable children and young people it supports each day.

Famous faces supporting the campaign include Anthea Turner, Kaz Kamwi, Kelsey Parker, Alex & Olivia Bowen, Victoria Ekanoye, Anna Whitehouse, Paige Turley, Connie Simmonds, Daniel McKee, Matt Jameson and Louise Boyce.

Daniel Weatheritt, a Northumberland based graphic artist, designed this year’s merchandise for the charity. Daniel has regularly worked alongside Action for Children supporting children and families through creative projects.

Action for Children works hard all year round to ensure children across the UK feel safe and happy, providing services which allow them to step in to help when times get tough.

For most of us the festive season is a happy time. But there are children all over the UK who face a very different Christmas. A Christmas without food, warmth or love. Action for Children is doing everything they can to change this.

Even before the pandemic millions of children and families were struggling. But now, after almost two years of worry, isolation and poverty, things are even worse. And many families are at breaking point.

Men’s jumpers are available to purchase in either black or grey and range from sizes S – XXL costing £35.00 each.

Women’s jumpers are available in grey, black or cherry ranging from sizes 8- 18 and cost £35.00.

The unisex t-shirts are available in black, red or grey and cost £20.00 each.

The children’s jumpers are grey and cost £19.00 and their t-shirts are available in either black or white and cost £14.00. Sizes range from 3 to 12 years.

The tote bags come in black, white and natural for £12.00.

Proceeds from the sale of each product will go towards continuing the charity’s important work. Action for Children’s Secret Santa products are available to purchase from Tuesday 16th November at

To donate please visit or text PRESENT to 70607 to give £10 .

Notes To Editors

About Action for Children

Action for Children protects and supports vulnerable children and young people by providing practical and emotional care and support, ensuring their voices are heard and campaigning to bring lasting improvements to their lives. With 512 services across the UK, in schools and online, in 2020 and 2021 they helped 604,885 children, young people and families.