The challenge

Hop, skip or jump your way over 30 days for the 30% of children living in poverty

How you tackle this fundraising challenge is completely up to you. We’re asking you to dream up an activity based around the number 30 for 30 days!

The possibilities are endless! Why not try something like:

  • 30 push ups a day
  • 30 minutes of dancing a day
  • 30 yoga sessions

Run 1 mile a day for 30 days. Why not add an extra layer to the challenge and complete 30 star jumps at the end of each run?

Not only will you boost your fitness, you’ll raise money to help us give vulnerable UK children a safe and happy childhood.

Raise £150 and you’ll receive a free Action for Children t-shirt!

How it works

  1. Sign up for free
  2. Set up your GivePenny fundraising page.
  3. Join our community group on Facebook.
  4. Let’s do this! Start your 30 Days Your Way challenge.

How you'll help

30% of children in the UK were living in poverty even before coronavirus hit. Children going days without a proper meal, without warm clothes. Children feeling scared and finding it almost impossible to cope.

With unemployment rising and furlough coming to an end, even more families face financial hardship. The pandemic is having a devastating impact – and vulnerable children are paying the price.

But it doesn’t have to be like this.

Join our 30 Days Your Way challenge and you’ll raise money to help us transform vulnerable children’s lives.

  • £10 could pay for a child’s breakfast and lunch for a week.
  • £50 could buy new shoes for two children.
  • £100 could buy a comfy bed for a child.
  • £150 could buy emergency food packages for 6 families in crisis.

Three more reasons to do 30 days

  1. Be healthy

Regular exercise increases cardiovascular fitness and reduces your chances of serious health problems.

2. Sleep better

Getting active can improve your quality of sleep, helping you to feel energised when you wake up.

3. Feel positive

Exercise is a natural stress-buster, producing endorphins that improve mental wellbeing and trigger a positive mood.

By registering to participate in 30 Days Your Way, you are agreeing to abide by the terms and conditions which can be found here. Please ensure you read this before completing your registration.


Sign up to the 30 Days Your Way challenge is free, you’ll then raise donations as part of your challenge.

Whenever you feel ready to take on the challenge! Sign ups are open all year round.

30 days is representative of the 30% of children who are currently living in poverty right now in the UK.

We haven’t set a minimum amount for you to raise but we have suggested £150 as something to aim for. Once you’ve raised £150 you’ll receive a free Action for Children t-shirt.

Firstly, set up your GivePenny page using the link provided in your welcome email. Add your profile picture and really make it your own before sharing with your friends and family. We’ll start sending regular emails to you from 1 April.

The easiest way to collect sponsorship is by setting up your own GivePenny page. A link to this will be enclosed in your welcome email which you’ll receive once you register for the challenge.

The key is share page with all your friends and family throughout the challenge. Post your link on Facebook, Instagram, Twitter, WhatsApp and even Linkedin. Keep doing this throughout the challenge with your progress updates!

Once you’ve raised £150 we’ll send a free Action for Children t-shirt. Please allow around 10 days for this to be posted to you.

It's important that you maintain social distancing measures when doing your challenge and follow up to date government advice on Coronavirus measures. We recommend that each person sets up their own individual fundraising page even if they want to take on the challenge with someone else.

There is no minimum age limit to take part in this challenge.