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John Lewis Partnership

Working together for children in care

We're delighted to be partnered with the John Lewis Partnership to support the company’s long-term commitment to young people across the UK who are in care and have care experience.

Action for Children has a long history of supporting children in care. We opened our first children’s home in 1869 to protect and support children living on the streets of London.

Since then, supporting children in care and young people with care experience has been at the heart of our vision – that every child across the UK has a safe and happy childhood and the foundations they need to thrive.

With the John Lewis Partnership’s support, we’re helping more children and young people in care and those with care experience.

The 2022 Christmas advert

We were thrilled to work with the John Lewis Partnership on its iconic Christmas advert in 2022.

Many care-experienced children and young people often feel isolated and forgotten all year round, but particularly at Christmas.

By shining a light on one of their stories, the advert signalled our long-term commitment to helping care-experienced people together.

How you can help children in care

Mini Lewis Bear Tree Decoration - a little beige teddy bear with a tartan scarf and John Lewis ribbon to hang on a christmas tree

At Christmas, John Lewis and Waitrose have also supported Action for Children through Building Happier Futures.

Festive products such as the Lewis Bear Christmas decoration and the Waitrose Yule Log have helped to raise vital funds for children in care.

Every time a donation is made to the Building Happier Futures with John Lewis Partnership, you’ll be supporting Action for Children as one of the main charity partners for the programme.

Additionally, virtual tags have been added to the Waitrose website - part of the John Lewis Partnership - allowing shoppers to easily add a donation to their basket.

The Made by Care range

The Made by Care product range at John Lewis, features designs by artists with care-experienced backgrounds. Each product sold supports the Building Happier Futures programme.

Look out for new products supporting Building Happier Futures on sale later this year.

Our plan for children in care

By working together, we can reach more care experienced young people in the UK. Together we are:

  • Strengthening foster placements with therapeutic support through the Wrap Programme, helping families manage challenges and prevent breakdowns.
  • Funding Transition Workers who provide tailored guidance to help young people move confidently from care into independent living.
  • Empowering young people to build resilience, advocate for themselves, and take charge of their futures.

Building Happier Futures Advisory Group

Action for Children has also joined the John Lewis Partnership Building Happier Futures Advisory Group. By doing so, we can help start a national conversation on improving the lives of those in care and the life chances of those transitioning from care into adulthood and work.

We contribute our passion and expertise to ensure that, collectively, we have the biggest impact for children and young people with care experience.

Interested in giving children a safe and loving home?

Foster with us (opens in a new tab)

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