Working together for children in care

We're delighted to be partnering with the John Lewis Partnership to support the company’s long-term commitment to young people across the UK who are in care and have care experience

Action for Children has a long history of supporting children in care. We opened our first children’s home in 1869 to protect and support children living on the streets of London.

Since then, supporting children in care and young people with care experience has been at the heart of our vision – that every child across the UK has a safe and happy childhood and the foundations they need to thrive.

With the John Lewis Partnership’s support, we’re growing our expert services to help more children and young people in care and those with care experience.

The 2022 Christmas advert

We were thrilled to work with the John Lewis Partnership on its iconic Christmas advert in 2022.

Many care experienced children and young people often feel isolated and forgotten all year round, but particularly at Christmas. By shining a light on one of their stories, the advert signalled our long-term comittment to helping Care Experienced people together.

How you can help children in care

This Christmas, help children in care by purchasing a range of items from John Lewis Partnership.

From mid-November, look out for Giving Trees in Waitrose stores. Take a tag (with a value ranging from £2 to £25) and add it to your shop. Virtual tags are available now to your Waitrose online basket.

Waitrose will be donating £100,000 from sales of it's Christmas Chocolate Yule Log, and in John Lewis, cuddly Lewis Bears will be on sale with all donations split between Action for Children (50%), Home-Start UK (30%) and Who Cares? Scotland (20%).

Meet Rhys

Rhys is an inspiring teen who went into care at 10. Rhys's childhood hasn’t been the easiest, but since joining one of our family-style homes he's flourishing

Read Rhys's story

Other ways the John Lewis Partnership is helping

We recently celebrated the first anniversary of the Building Happier Futures programme.

Read the John Lewis Partnership's first programme report

As part of the celebrations, the John Lewis Partnership unveiled a new lifestyle brand Made With Care. The brand comes one year after John Lewis used their biggest platform - the annual Christmas advert - to help make children in care a national talking point.

The Made With Care brand marks the start of a new design-focused collaboration created by Care Experienced designers and creators.


The first product designed as part of the Made With Care programme was by 18-year-old, aspiring artist, Michael Archibald. Michael crafted an inspiring piece of art to feature on a fashionable tote bag. The Made With Care 'shopper' bag is expected to be in Waitrose and John Lewis stores from 11 December.

Our plan for children in care

By working together, we can reach more care experienced young people in the UK. Together we are:

  • We're providing support to give foster placements more stability
  • We're developing a new employability support service in collaboration with care experienced young people
  • And we're helping young people transition from care to independent living.
Teenage boy looking to side of camera

Lucy * is a Transition Worker for Action for Children who supports young people in residential care. Lucy said:

“I worked with Paul* as he prepared for life beyond residential care. It was a really big step for him because he didn’t feel quite ready to leave care and felt anxious about living independently. We worked really closely over six months. Over this time, I saw his confidence grow and his worries lessen as we gave him the practical and emotional support he needed as he transitioned from residential care.

"If this type of support wasn’t in place, he would have become extremely socially isolated, with no one to turn to. By giving him these tools, we helped to set him up for a successful future.

*Names changed to protect anonymity

Families need help before they’re in crisis.

Sign our petition (opens in a new tab)

Building Happier Futures Advisory Group

Action for Children has also joined the John Lewis Partnership Building Happier Futures Advisory Group. By doing so, we can help start a national conversation on improving the lives of those in care and the life chances of those transitioning from care into adulthood and work.

We contribute our passion and expertise to ensure that, collectively, we have the biggest impact for children and young people with care experience.

Interested in giving children a safe and loving home?

Foster with us

Be a Secret Santa

Many children will wake up on Christmas to no stockings. No presents. No festive food. Your gift could change this.

Choose a gift