Nationwide Building Society

4.3 million children now live in poverty in the UK. That’s almost 30% of all children.

That’s why we’re launching our partnership with Nationwide Building Society to tackle child poverty. Through Nationwide Fairer Futures, together we’ll provide a vital lifeline to tens of thousands of vulnerable children, young people and families.

Throughout our partnership, Nationwide colleagues and customers will also help make an incredible difference to the lives of those who need us.

From joining campaigns, to volunteering in our children’s services. Raising money, to raising awareness. Every action taken helps us be a vital lifeline for vulnerable children.

With the Family Fund, families across the UK will get immediate, flexible support with essentials like food, bills, clothing and appliances for their homes.

And children will have access to activities and experiences that they’d otherwise go without - a trip to the zoo, school tips, or a birthday cake.

Simple memories every child deserves to make, instead of worrying about where their next meal will come from or how their family will pay the bills.

And at our Family Clubs, we’ll create welcoming, safe spaces in local communities where families can come to eat, get warm and feel comfortable, while also building supportive relationships with other families.

In up to 30 locations across the UK, Family Clubs will give children activities to help grow their confidence and feel fulfilled. And parents will get expert, tailored support to help with financial hardship, mental health issues and isolation.

Family Clubs will provide the essential wrap-around support and the warm smile every family deserves – to know that whatever they’re facing, they’re not alone.