Secret Santa Partner Sponsorship

• National Christmas campaign
• Raised over £11.7 million since 2018 launch
• Celebrity endorsement
• TV advertising, PR, national press, digital and social media activity
• Employee engagement opportunities
• Custom co-branding available
• Flexible partnership

Secret Santa is our award-winning Christmas fundraising campaign. It invites people across the UK to donate or buy a virtual gift to support vulnerable children and families.

Awards

• Winner, Social Purpose: Poverty, The Drum Awards 2023
• Highly Commended, Social Purpose, Community or Charity Sponsorship, UK Sponsorship Awards 2026
• Winner, Celebrity Champion and Highly Commended for Fundraising Campaign of the Year, Third Sector Awards 2026

Our national Christmas campaign can enable your brand to reach thousands of values-driven families during the peak Christmas season.

You'll receive national visibility across a two-month campaign, supported by activations including television advertising, social media, national press and celebrity endorsement.

400+ million opportunities to see across TV, digital advertising and social.

51,000+ donors reached in 2025.

38,000+ new supporters acquired.

Recent celebrity supporters included Anna Maxwell Martin, Larry Lamb, Joanna Lumley, Louis Theroux and Jimmy Akingbola.

Boost brand visibility

Reach values-driven families during a highly relevant seasonal moment and gain visibility across agreed campaign channels, like digital, social, PR and supporter communications.

Create compelling content

Access engaging campaign content designed to encourage attention and sharing.

Engage colleagues

Create tailored activations for customers, colleagues and communities. Including, workplace fundraisers, Christmas jumper days and unique campaign content on LinkedIn.

Strengthen ESG credentials

Build positive brand association through visible support for vulnerable children and bring your purpose to life through an established national Christmas campaign.

Secret Santa offers a flexible partnership designed to align with your brand and marketing objectives. There are three sponsorship routes available to partners:

Last year, thanks to Nationwide’s headline sponsorship, we had our most successful fundraising year since 2018.

Nationwide contributed £563,000 through sponsorship, matched funding and donations from customers and colleagues.

This is huge milestone for not just our partnership, but for our work at Action for Children.

Speak with our team about available sponsorship, campaign visibility and how we could tailor the partnership to your brand. For more information, email: [email protected]