Our Secret Santa appeal is back in 2024. Which means we have an exciting opportunity for a headline sponsor to join our award-winning campaign.

What is Secret Santa?

Secret Santa is Action for Children’s award-winning Christmas appeal. Each year, we ask people to become a Secret Santa for a vulnerable child. We do this because for vulnerable children across the UK, Christmas is anything but magical.

Since its launch in 2018, our Christmas appeal continues to engage audiences across the UK and has raised over £6.6 million for vulnerable families across the UK.

Become the headline sponsor of Secret Santa

Secret Santa is a national, consumer-facing appeal and is backed by an extensive marketing and PR plan. As a sponsor, we’ll integrate your branding throughout.

You’ll receive significant brand visibility in connection with the campaign and a platform to spotlight your brand purpose and charitable work.

Make your brand stand out and grow your customer base by partnering with a campaign that spotlights the true meaning of Christmas. We’ll work closely with you to ensure our partnership is authentic and powerful, harnessing our wealth of expertise and knowledge to deliver impact.

Billie Sheppard holding her personalised Christmas AFC Bauble

Our award-winning campaign

In 2023, Secret Santa became award-winning. Winning in the Social Purpose: Poverty category at The Drum Awards, our appeal was commended for its unified campaign approach, consistency in message and overall impact against a backdrop of unprecedented competition.

How your brand benefits

  • Unique nationwide campaign with two-month duration.
  • Over 400+ million opportunities to see across media, digital advertising and social.
  • Extensive PR and Marketing plan including TV advertising, social media, national press, and celebrity endorsements.
  • Reach engaged affluent audience, aged 34-56.
  • Align with a reputable cause to strengthen Corporate Social Responsibility commitments and visibility.

Contact us

Contact us - Get in touch to discuss becoming a sponsor by emailing our Senior Sponsorship Manager: [email protected]

Become the next headline sponsor for Secret Santa

Contact us