Our ambassadors
Our ambassadors donate their time and bring expertise from politics, business, religion and their networks to help our work.
We're hugely grateful for the support of our ambassadors. They give their time, energy and funds to help us reach more children and families all over the UK.
Sir Iain Livingstone is a former Chief Constable of Police Scotland. He joined the Lothian and Borders Police as Constable in 1992 and led several major investigations and operations throughout his career. As Chief Constable, he led the national Service through the Covid pandemic, the COP26 Summit, and events following the death of Her Majesty Queen Elizabeth II. In 2015, he was awarded the Queen’s Police Medal and was knighted in June 2022 for his services to policing and the public. Sir Iain brings his expertise to support Action for Children’s work with children who are protected or supported by the police, and those involved in the criminal justice system.
Sister Eluned Williams is former Llywydd Y Gymanfa, President of Methodism in Wales. She has served on several ecumenical bodies, including President of Churches Together, in Britain and Ireland, in 1999.
For nearly 25 years, she managed Ardwyn Children’s Home in Dinas Powys, near Cardiff.
Neville has been a passionate and committed supporter for more than 20 years. He has raised many hundreds of thousands of pounds for us during that time.
He is an Honorary Fellow of the Royal Geographical Society, Fellow of the Explorers Club of New York, and Board Member of the Scientific Exploration Society.
Neville is an explorer, mountaineer and writer and has written many books on his exploits with his latest book being a U.S. novel titled – 'You are what you are'. He works in film, theatre and the Arts.
The Reverend Kathleen Richardson was appointed to the House of Lords in 1998.
Formerly a Methodist minister, she is particularly interested in church affairs and inter-faith relations. She was Chair of the London Ecumenical AIDS Trust and former Vice President of the Council for Christians and Jews.
Gordon’s involvement with us started when he was Chief Operating Officer for TK Maxx, who also supported our Employability Scheme.
Gordon is an experienced international retailer, having held the role of Managing Director of LC Waikiki, Turkey’s largest fashion retailer.
I have thoroughly enjoyed my involvement with Action for Children. I am proud to be an Ambassador for such an important and vital organisation.
Gordon Bullock
Lord Jack McConnell was First Minister of Scotland from 2001-2007 and joined the UK House of Lords in 2010. He is Chair of the McConnell International Foundation and Chancellor of the University of Stirling.
When he was Education Minister and First Minister, Jack supported many Action for Children campaigns and events including our annual event at the Edinburgh Festival. He is engaged in peacebuilding and educational development in several countries.
He is a passionate campaigner against child abuse and neglect and support for vulnerable teenagers.
Action for Children have my full support. They deliver vital services for some of the most vulnerable children and young people in the UK, and they speak up for them too.
Rt Hon Lord Jack McConnell
Co-founder of SThree (a leading computer specialist staffing company), Bill has been a tireless advocate and major supporter since 1998. He is a major donor who has given significant gifts to the organisation.
Bill supports our biggest annual fundraiser, Byte Night, now Boycott Your Bed, and has taken part each year since it was launched.
As a Member of Parliament, Hilary Armstrong has served on the opposition front bench as a spokesperson and a Government Minister.
Hilary regularly attends our events. She hosted the Parliamentary Reception, 2008, and acted as Chair at Party Conference breakfast summit in 2010. She is an active advocate of ours in the House of Lords.
Flora Martin MBE has supported Action for Children for over 20 years. She has been very actively involved in fundraising, most notably as a founding member of the Woman of Influence committee on which she served for ten years followed by nine years as a co-opted member of the Scotland Committee.
She continues to support the charity by attending events, encouraging her network to support and engage with Action for Children and sharing her expertise and knowledge when required.
As a consultant solicitor for Keystone Law, Paul supported us for a number of years. He served on the Board of Byte Night (now Boycott Your Bed), our largest fundraising event. His expertise has helped the event raise over £14 million.
As Director General of the British Video Association (BVA), Lavinia has been invaluable in fostering a partnership between us and the video industry. Led by the BVA, the industry has raised over £3 million for Action for Children.
Lady Henrietta is the Honourable Chair and a founding member of the Action for Children London Appeal Group. She is a major donor, having made personal donations to support our services.
