Where your money goes

In 2018/19, your donations helped us reach more than 387,000 children, young people and families in the UK.



Money raised by our incredible supporters – people like you – means we can protect and support more children and families.  

For every £1 we spend, 87p* goes directly towards helping children, young people and their families, and – with rising levels of poverty, abuse and neglect – this is vital.  

We step in early to stop abuse and neglect, find loving foster and adoptive homes, support young carers, and help young people out of trouble and into education and employment.

*based on pre-audited charity accounts which exclude commercial nurseries



How do I know you’ll spend my money effectively?

We currently work with over 387,000 children, young people and families in the UK, across over 475 different projects and services; from running family centres, to supporting children in care, to protecting children from abuse and neglect.

We make sure that every penny you donate goes where it will have the greatest impact on children’s lives.

In fact, all donations we receive are unrestricted and will not be assigned to a specific project, as unrestricted donations enable us to support all aspects of our work. Find out more about our impact.

Why is regular giving important?

Regular donations are essential to Action for Children, helping us to provide the stability that vulnerable children and young people need, and allowing us to protect them where necessary.

Our regular supporters provide a stable source of funds to carry out long-term work, and keep projects running that are vital for those who need them, but may not be funded by local authorities.

Do you receive any help from the government?

We receive funding from government, local authorities, and businesses, but it’s often to provide a specific service, and this type of funding is never guaranteed for the long term.
We also run projects and services with/for local authorities, but recent cuts to their budgets have created more pressure than ever to provide essential services for children and families.

How much profit do you make?

Action for Children is a not-for-profit organisation, or – to put it another way – any profit we make goes straight back into services which help children and families.

We do keep some funds in reserve, to ensure we’re able to continue supporting those children and families during uncertain periods of funding.

For more detail on our finances, take a look at our annual report.

Why do you spend money on fundraising?

We depend on gifts from people like you, who want to help vulnerable children in the UK, to continue our work, running services across the UK; stopping abuse and neglect, supporting struggling parents, or providing young carers with practical support.

But to make sure more people know about our work and want to support us, we have to spend money on fundraising.

Executive pay

We need to ensure that we attract skilled and experienced staff at a senior level, so that we can make the biggest impact possible on the lives of children and families. Pay for our executive board is agreed by the Remuneration Committee and is in-line with pay from other charitable organisations.

Check out our annual report for more detail on our finances, including executive salaries.

I make a regular donation: how can I change the amount, the bank details, or cancel?

Please contact Supporter Care on 0300 123 2112 (Mon to Fri 9am to 5pm) or email [email protected]

How do I donate by post?

Direct Debit form

Download and print this donation form to set up a regular gift by direct debit. Then return it to us to set up your gifts.

For more info on how to donate by post, contact [email protected] or call 01923 361 500 (open 9.00am to 5.00pm, Monday to Friday).

How do I change my contact preferences?

Please contact Supporter Care on 0300 123 2112 (Mon to Fri 9am to 5pm) or email [email protected]

What is Gift Aid?

If you’re a UK taxpayer you can increase your gift to us by 25% - at no extra cost to you. This means we’ll receive an extra 25p for every £1 you give. Find out more on our Gift Aid page.

How do I give feedback or make a complaint?

We always welcome feedback, so please contact Supporter Care on 0300 123 2112 (Mon to Fri 9am to 5pm) or email [email protected].

What do you do with my personal information when I make a donation?

We value your support and promise to keep your data safe see our privacy policy for more information.