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Our partnerships help us create change for children all over the UK

Our corporate partners help us do amazing work. Thanks to them, we’re able to deliver vital programmes for children, young people and their families. We give children skills to cope with life’s challenges and provide financial support to those in need. Here are some examples of the impact we’ve made thanks to our current partnerships.

One in eight young people suffer from a diagnosable mental health disorder. The Blues Programme encourages open conversations and early intervention support to give children the best chance at a bright future. A heartfelt thank you to Royal Mail staff who, through their fundraising efforts, have made this vital programme possible.

Carol Iddon, Deputy CEO of Action for Children

Giggling Squid

Since June 2022, we have been partnering with Giggling Squid, the Thai restaurant group, to help vulnerable children and young people to thrive. It's hard to grow, learn and fulfil your potential when you're hungry or cold, scared or alone. With Giggling Squid’s support, Action for Children can be there for children, young people and families across the UK who are in desperate need.

From marathons to bike rides, sponsored treks to boycotting their beds, colleagues from over 40 Giggling Squid restaurants will be raising as much money as possible to support vulnerable children and young people in need of life-changing support.

We know that together, we can create a brighter future for children and young people across the UK.

Group of Giggling Squid staff standing in a restaurant

Dell Technologies

We have worked in partnership with Dell Technologies since 2010. Over this time, the company has raised more than £2 million to fund the Inspire IT programme. Dell Technologies staff also volunteer their time to raise vital funds and support our projects across the UK.

Inspire IT works with more than 60 Action for Children services across the UK. It provides technology to help children and families learn and make the most of opportunities.

Together, we’ve taught children to stay safe online. We’ve helped care leavers with IT training to help secure employment. And we’ve supported disabled young people to overcome communication barriers.

Turner & Townsend

We’ve worked in partnership with Turner & Townsend since 2015. The company is funding the Education Fund. This provides vital grants for disadvantaged families to cover the cost of essential educational materials.

Turner & Townsend employees have raised more than £600,000 through taking part in fundraising events. The company has also provided valuable pro-bono support including mentoring for senior leaders and advising on our internal transformation programme.

Group of people stanidng under some trees, wearing Turner & Townsend branded cycling tops

CMC Markets

Our partnership with CMC Markets launched in January 2020. The partnership has extended until 2023, with a commitment to raise more than £236,500.

CMC has funded a new coordinator for our London Independent Visitors service. This is thanks to a corporate donation, employee fundraising and matched giving. The coordinator matches volunteer mentors with children and young people in care, helping them to gain vital independence skills.

In 2021, we launched the CMC Markets Education & Enrichment Fund. The fund provides support to disadvantaged children and young people in London to build confidence and help them fulfil their potential. The package includes tutoring, educational days out, and essentials like school uniform and equipment.

Previous partners

We've had many fruitful partnerships. Read about what we achieved with our previous corporate partners.

FirstGroup

From 2018—2022, Action for Children partnered with FirstGroup to support young people on their journey to better mental health.

Our partnership has now been valued at more than £3.7 million in employee and customer fundraising, corporate donations and the commercial value of gift in kind advertising support. This is thanks to the incredible enthusiasm of staff and customers across all operating companies.

The partnership funded a number of initiatives including a national Mental Health Training programme to ensure that Action for Children staff can meet the growing needs of young people with mental health problems — keeping them safe from harm.

We are very proud of our partnership with Action for Children. FirstGroup colleagues have really got behind the partnership, finding many different ways to keep raising both funds and awareness to support vulnerable children and young people along their journey to better mental health.

David Martin, Executive Chairman, FirstGroup

FirstGroup’s funding will also be invested in the Enrichment Fund, which enables all children supported by Action for Children — and particularly those who might otherwise miss out — to access enriching activities and experiences, which are basic pre-requisites of good mental health and wellbeing. Examples could include day trips and activities for young people, activity packs, or family barbecue events.

Our formal partnership has now come to an end but we’re incredibly please to say that with funds already raised and some continued support, we will be supporting young people on their journey to better mental health through to March 2023.

Bloom and Blossom

We partnered with family skincare experts Bloom and Blossom, who are passionate about helping us with our mission of creating safe and happy childhoods for vulnerable children across the UK.

Through 10% donations from their Wonder Worker product, along with checkout donations via their e-commerce website, our partnership raised £30,000 in its first year.

Royal Mail

Our partnership with Royal Mail began in June 2017 and aimed to raise £2 million through a mix of employee fundraising and matched funding. All funds went to the Blues Programme for 13-19 year olds who are suffering from, or at risk of developing, a mental health condition.

The fundraising efforts of Royal Mail’s 140,000 staff meant we reached thousands of young people.

Royal Mail also offered pro bono support, collaborated on campaigning for better youth mental health, and donated Apprenticeship Levy Funding which was used used to fund training and apprenticeship programmes for Action for Children staff.

Mental ill-health is one of the most serious and challenging health issues facing us today. I am proud that Royal Mail are partnering with Action for Children, working together to help prevent young people from developing depression and other mental health problems.

Lily Heinemann, Head of CR & Community Investment, Royal Mail Group

Advent International

Our partnership with Advent International began in May 2020. Their generous donation contributed to our Emergency Fund, our Family Partners programme, and Parent Talk, Action for Children’s online parenting support service.

With Advent’s generous support, we continued helping families with essential provisions throughout the pandemic, provided one-to-one help online support to parents, and delivered intensive family support to reduce child neglect. We also received generous support through Advent International employee donations and volunteering.

Metro Bank

Metro Bank chose to support Action for Children for their 2020 Christmas marketing campaign. They were encouraging their staff, members, and the public to donate to our Secret Santa campaign via their Magic Money Tree.

Alongside a corporate donation, Metro Bank offered us ample marketing value, featuring us in their social media posts and a grand display in each of their 77 stores. In every store, Metro Bank displayed a huge Christmas tree, full of decorations and gold coins which customers were encouraged to take and follow the QR code through to a co-branded Donation page.

We were delighted to work with Action for Children over Christmas. As a community bank, it was fundamental for us to work with a charity so integral to helping disadvantaged children, young people, and families across the UK. “We appreciate working with such a positive team at Action for Children and would like to thank them for all their help which inspired our colleagues, customers and communities to donate so generously.

Jessica Myers, Director, Brand and Marketing at Metro Bank

CBRE

We worked with CBRE between 2018-2020. In that time, they raised over £1 million to help transform the lives of children in care. This includes corporate donations, significant pro bono support and employee fundraising.

CBRE staff from across all 19 offices volunteered more than 2,291 hours of their time and provided expertise to various pro-bono projects. All the funds raised by CBRE help support children and young people in foster care.

The partnership allowed us to develop a digital tool for children entering foster care. We’ve introduced six workers to support those leaving foster care, and set up a fund to cover essential items for living. CBRE also supported our government campaigning work to make improvements across the sector.

In 2020, the partnership won Charity Partnership, Property and Construction at the Business Charity Awards. We are so proud to have achieved so much during our three-year partnership with CBRE and cannot thank them enough for the opportunity to work together to build a better future for children and young people in foster care.

Since our UK employees voted for Action for Children we’ve had a superb response, successfully doubling our income target in the first two years of our partnership by raising more than £1 million. This is an ambitious charity partnership requiring energy and momentum from day one, and Action for Children has exceeded our expectations at every level.

Steve Timbs, Head of UK Building Consultancy, CBRE

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