Corporate case studies
Our partnerships help us create change for children all over the UK
Our corporate partners help us do amazing work. Thanks to them, we’re able to deliver vital programmes for children, young people and their families. We give children skills to cope with life’s challenges and provide financial support to those in need. Here are some examples of the impact we’ve made thanks to our current partnerships.
One in eight young people suffer from a diagnosable mental health disorder. The Blues Programme encourages open conversations and early intervention support to give children the best chance at a bright future. A heartfelt thank you to Royal Mail staff who, through their fundraising efforts, have made this vital programme possible.Carol Iddon, Deputy CEO of Action for Children
Our partnership with Royal Mail began in June 2017 and aims to raise £2 million through a mix of employee fundraising and matched funding. All funds go to the Blues Programme for 13-19 year olds who are suffering from, or at risk of developing, a mental health condition.
The fundraising efforts of Royal Mail’s 140,000 staff mean we’ve already reached thousands of young people.
Royal Mail has also offer pro bono support, collaborated on campaigning for better youth mental health, and donated Apprenticeship Levy Funding which is being used to fund training and apprenticeship programmes for Action for Children staff.
Mental ill-health is one of the most serious and challenging health issues facing us today. I am proud that Royal Mail are partnering with Action for Children, working together to help prevent young people from developing depression and other mental health problems.Lily Heinemann, Head of CR & Community Investment, Royal Mail Group
We have worked in partnership with Dell Technologies since 2010. Over this time, the company has raised more than £2 million to fund the Inspire IT programme. Dell Technologies staff also volunteer their time to raise vital funds and support our projects across the UK.
Inspire IT works with more than 60 Action for Children services across the UK. It provides technology to help children and families learn and make the most of opportunities.
Together, we’ve taught children to stay safe online. We’ve helped care leavers with IT training to help secure employment. And we’ve supported disabled young people to overcome communication barriers.
We’ve worked in partnership with Turner & Townsend since 2015. The company is funding the Education Fund. This provides vital grants for disadvantaged families to cover the cost of essential educational materials.
Turner & Townsend employees have raised more than £500,000 through taking part in fundraising events. The company has also provided valuable pro-bono support including mentoring for senior leaders and advising on our internal transformation programme.
Since our UK employees voted for Action for Children we’ve had a superb response, successfully doubling our income target in the first two years of our partnership by raising more than £1 million. This is an ambitious charity partnership requiring energy and momentum from day one, and Action for Children has exceeded our expectations at every level.Steve Timbs, Head of UK Building Consultancy, CBRE
Action for Children is working with FirstGroup to support young people on their journey to better mental health. Our three-year partnership has already raised over £2.2 million to support our work. This is thanks to the enthusiasm of staff and customers across six operating companies. Our partnership activity includes employee and customer fundraising, corporate donations and gifts in kind.
FirstGroup supports The Friends Resilience Programme, a mental health programme for children aged four to 11. They have also funded a mental health specialist to offer intensive support for families. We’re able to use advertising space across FirstGroup’s UK transport network to help us promote our work.
FirstGroup is incredibly pleased to support Action for Children in helping young people on their journey to better mental health. We are really proud that thanks to the efforts of FirstGroup employees and the impact of the gifts in kind we have donated, we have already reached a partnership value in excess of £2.2 million.Matthew Gregory, Chief Executive, FirstGroup
Our partnership with CMC Markets launched in January 2020. The partnership has extended until 2023, with a commitment to raise more than £236,500.
CMC has funded a new coordinator for our London Independent Visitors service. This is thanks to a corporate donation, employee fundraising and matched giving. The coordinator will match volunteer mentors with children and young people in care, helping them to gain vital independence skills.
In 2021, we will launch the CMC Markets Education & Enrichment Fund. The fund will provide support to disadvantaged children and young people in London to build confidence and help them fulfil their potential. The package includes tutoring, educational days out, and essentials like school uniform and equipment.
We’ve partnered with family skincare experts Bloom and Blossom who are passionate about helping us with our mission of creating safe and happy childhoods for vulnerable children across the UK. Through 10% donations from their Wonder Worker product, along with checkout donations via their e-commerce website, our partnership is set to raise £30,000 in its first year.
We’ve been working in partnership with Advent International since May 2020. Their generous donation contributes to our Emergency Fund, our Family Partners programme, and Parent Talk, Action for Children’s online parenting support service.
With Advent’s generous support, we have been able to continue helping families with essential provisions throughout the pandemic, provided one to one help online to parents, and delivered intensive family support to reduce child neglect. We have also received generous support through Advent International employee donations and volunteering.
Metro Bank chose to support Action for Children for their 2020 Christmas marketing campaign. They were encouraging their staff, members, and the public to donate to our Secret Santa campaign via their Magic Money Tree.
Alongside a corporate donation, Metro Bank offered us ample marketing value, featuring us in their social media posts and a grand display in each of their 77 stores. In every store, Metro Bank displayed a huge Christmas tree, full of decorations and gold coins which customers were encouraged to take and follow the QR code through to a co-branded Donation page.
We were delighted to work with Action for Children over Christmas. As a community bank, it was fundamental for us to work with a charity so integral to helping disadvantaged children, young people, and families across the UK. “We appreciate working with such a positive team at Action for Children and would like to thank them for all their help which inspired our colleagues, customers and communities to donate so generously.Jessica Myers, Director, Brand and Marketing at Metro Bank
We worked with CBRE between 2018-2020. In that time, they has raised over £1 million to help transform the lives of children in care. This includes corporate donations, significant pro bono support and employee fundraising.
CBRE staff from across all 19 offices volunteered more than 2,291 hours of their time and provided expertise to various pro-bono projects. All the funds raised by CBRE help support children and young people in foster care.
The partnership allowed us to develop a digital tool for children entering foster care. We’ve introduced six workers to support those leaving foster care, and set up a fund to cover essential items for living. CBRE also supported our government campaigning work to make improvements across the sector.
In 2020, the partnership won Charity Partnership, Property and Construction at the Business Charity Awards. We are so proud to have achieved so much during our three-year partnership with CBRE and cannot thank them enough for the opportunity to work together to build a better future for children and young people in foster care.
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