Help us reach three million disadvantaged children with Morrisons

Morrisons staff are voting to choose their next charity partner. Together, we could change three million children's lives. Help us make it happen

One in five children in the UK don't have everyday essentials — they’re living in homes forced to choose between heating and eating.

With Morrisons, we can change this.

Watch our video to find out how, with Morrisons’ help, we could change the lives of three million disadvantaged children in communities all over the UK:

How you can help

We know you have a difficult decision to make, but we would love you to consider voting for Action for Children.

Children across the UK are cold, hungry and scared. Every day, we see children sleeping on the floor in cold rooms. They don’t have proper shoes or winter coats. Their lunchboxes are empty. They are being robbed of their childhoods.

But you can do something about it!

With your vote, we will launch The Morrisons Fund to help even more children who urgently need our support.

A vital lifeline at the heart of local communities, The Morrisons Fund will provide children with the basic essentials.

Together we’ll ensure children have everything they need to survive: food, clothes and safe beds to sleep in. And we’ll make sure their homes are warm.

We’ll have lots of fun in partnership. From exciting events, like a big Morrisons Star Jump World Record and our celebrity-studded sleepout event. To extra-special volunteering, like welcoming children to learn Market Street skills or taking them for a day out, something they can otherwise only dream of. There will be something for everyone to enjoy!

Please support us in whatever way you can. Voting for Action for Children can make this happen.

Already decided to vote for Action for Children? Spread the word and share this page with a colleague.

If you have any questions, the Partnership Team would love to hear from you. Please email us to find out more.

You can help us make sure they know how their vote could help Action for Children and Morrisons achieve something incredible together!

Here's how:

  1. Please share this page with them and ask them to pass on to their colleagues.
  2. Change your social media banners using this graphic.
  3. Get in touch to find out more on how to help.

Thank you! Every vote for Action for Children has the power to give three million children the start in life they deserve.

We want as many people as possible to see what we could achieve in partnership with Morrisons!

Here’s what you can do to help:

  1. Share this page with friends and family, or with your social media networks.
  2. Put up this poster in your community or place of work: English version | Welsh version.
  3. Change your social media banners using this graphic.

About Action for Children

Every day, Action for Children frontline workers give children the support they need to have a safe and happy childhood, in communities across the UK.

When times get tough, we’re ready to step in to provide urgent support. And times could not be tougher right now.

4.3 million children are living in poverty in the UK.

Arjan's story


We provided nappies and food parcels to Arjan and his family when times got hard

We provide emergency support to thousands of children, like Arjan.

When Arjan was born, his mum Ram was an NHS key worker. Unable to afford childcare for him and his twin sister, Ram was struggling and made the difficult decision to give up her job to look after her children.

Arjan's family could no longer get by, with no support network. They couldn't even afford the basics.

With the arrival of winter and mounting energy bills, things were looking desperate.

But Action for Children stepped in to help, providing nappies, food parcels and toiletries for Arjan.

It was such a sigh of relief because it allowed the kids to get into a routine with regular meals

Arjan's mum

Alice's story

Action for Children_case study_Alice_crop_portrait.jpg

Alice finally got the support she needed from her Action for Children key worker

Alice was just four years old when we she came to Action for Children. Her family home was cold and damp, there was no food in the cupboards, and there were no toys for her to play with. She was sleeping and going to the toilet in a wardrobe.

When we first met her, she would try to hide away and not make a sound. She was so quiet. She was frightened.

Thanks to Action for Children, Alice got the practical and emotional support she needed. She now has everything she needs and her confidence is slowly building.

Marie, Alice’s Action for Children key worker says, “Hearing Alice laugh now is magical!”

Please help us spread the word

With Morrisons’ support, we could help three million more children like Alice and Arjan.

Our partnership could make sure children all over the UK get the start in life that they deserve. Please help us by sharing this page with your networks.