Your chance to help children’s stars shine

Friday 25 March 2022

Find out how you can help Action for Children unlock the potential in every child by joining our new campaign: Star in Every Child

At Action for Children, we believe there’s a star in every child.

It’s their boundless energy – their curiosity, personality and imagination. It’s their innocence, trust and extraordinary sense of wonder. It’s the qualities that make them who they are.

When a child has the safe and happy childhood they deserve, their star shines brightly. But too many children in the UK right now don’t have the chance to shine. Their childhoods are overshadowed by abuse and neglect, poverty, and poor mental health.

But you can change this.

Together we can make sure children get the best start in life and have a loving place to call home. We can provide food and warmth in a crisis. We can be there for parents who are struggling. And we can offer the right mental health support so children thrive.

Why we're asking for your help

We're asking the public to help us break down the barriers that stop children shining – before it’s too late.


In the UK, 3.9 million children are living in poverty.

It’s hard for your imagination to shine when all you can think about is how hungry you are.
One in five children live in families who find it a constant struggle to buy food and other essentials.

It’s hard for your star to shine when you’re facing neglect and abuse.
Neglect affects one in ten children in the UK. It makes them feel like they’re invisible.

It’s hard for your personality to shine when you’re too anxious to leave your room.
On average, five children in every school classroom have a diagnosable mental health condition.

These things don’t just stop children’s stars from shining right now – they can have a lifelong impact. Because it’s hard to grow, learn and fulfil your potential when you’re hungry or cold, scared or alone.

It’s not too late to help

It’s amazing how resilient children can be if we reach them in time.

Action for Children knows how to help vulnerable children shine. But we can’t do it without you.

Last year, people like you helped us reach more than 600,000 children, young people and families.

Together we made sure children in crisis had the essentials, like food and warmth. We protected children living in the shadow of domestic abuse and neglect. We ran programmes that gave young people the tools to look after their mental health. And we were a vital lifeline for parents – both in person and online.

Mental support for children and young people

All children deserve the chance to shine - and you can help

How you can help

Action for Children workers across the UK stand ready to support children overcome abuse and neglect, poverty and poor mental health. But they need our support to do so.


Give a gift today and you could help us reach more vulnerable children across the UK, giving them to support they need to shine. All donations are appreciated - please give whatever you can afford.


The cost of living crisis is a catastrophe for the most vulnerable children and families. We're calling on the government to do more to help - add your name to our open letter now.


Challenge yourself to 30 days of star jumps and you could get fitter while helping raise vital funds for vulnerable children. Check out the challenge and sign up now.


Want to take action in your local community? Our Action Squad family of community event superstars is doing incredible things to raise vital funds to support vulnerable children in the UK - why not join them?